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Part 1: Document Description
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Citation |
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Title: |
The Effect of Images of Michelle Obama’s Face on Trick-or-Treaters’ Dietary Choices: A Randomized Control Trial |
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Identification Number: |
doi:10.7910/DVN/2NJV2P |
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Distributor: |
Harvard Dataverse |
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Date of Distribution: |
2017-02-02 |
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Version: |
1 |
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Bibliographic Citation: |
Aronow, Peter M.; Karlan, Dean; Pinson, Lauren E., 2017, "The Effect of Images of Michelle Obama’s Face on Trick-or-Treaters’ Dietary Choices: A Randomized Control Trial", https://doi.org/10.7910/DVN/2NJV2P, Harvard Dataverse, V1, UNF:6:9LT7ZyROvmVkq9fQUTNrMA== [fileUNF] |
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Citation |
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Title: |
The Effect of Images of Michelle Obama’s Face on Trick-or-Treaters’ Dietary Choices: A Randomized Control Trial |
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Identification Number: |
doi:10.7910/DVN/2NJV2P |
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Authoring Entity: |
Aronow, Peter M. (Departments of Political Science and Biostatistics) |
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Karlan, Dean (Department of Economics, Yale University) |
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Pinson, Lauren E. (Department of Political Science, Yale University) |
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Software used in Production: |
Stata |
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Software used in Production: |
R |
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Distributor: |
Harvard Dataverse |
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Access Authority: |
Research Transparency, Data Ethics, and Governance |
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Depositor: |
Research Support, Innovations for Poverty Action |
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Date of Deposit: |
2017-02-02 |
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Holdings Information: |
https://doi.org/10.7910/DVN/2NJV2P |
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Study Scope |
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Keywords: |
Medicine, Health and Life Sciences, Social Sciences, Public health, Behavioral economics |
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Abstract: |
This paper evaluated the microfoundations of a personality-inspired public health campaign’s influence on minors through a multi-year randomized control trial. The authors estimated that viewing a photograph of Michelle Obama’s face relative to control conditions caused children to be 19% more likely to choose fruit over candy. They concluded that Michelle Obama’s initiative to reduce childhood obesity has influenced children’s dietary preferences. The authors mentioned that whether this influence extends beyond Halloween trick-or-treating in New Haven, CT on the porch of an economics professor requires further research. |
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Date of Collection: |
2012-2015 |
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Country: |
United States |
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Geographic Coverage: |
Connecticut, New Haven |
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Unit of Analysis: |
Individuals |
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Universe: |
Trick-or-treaters |
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Kind of Data: |
Survey data |
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Methodology and Processing |
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Sampling Procedure: |
Children were randomly assigned to one of two sides of a porch (In 2012, random assignment was done via drawing pieces of paper from a brown bag; In 2014 and 2015 random assignment was a pseudo-random process via queuing order of children and the speed with which each side completed the last participant). |
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Mode of Data Collection: |
In-person interviews |
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Sources Statement |
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Data Access |
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Notes: |
<a href="http://creativecommons.org/publicdomain/zero/1.0">CC0 1.0</a> |
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Other Study Description Materials |
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File Description--f2994997 |
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File: Halloween2012-2014-2015_PLOS.tab |
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Notes: |
UNF:6:9LT7ZyROvmVkq9fQUTNrMA== |
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This file contains individual-level data on study participants. |
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List of Variables: | |
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Variables |
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f2994997 Location: |
Summary Statistics: Max. 1.0; Valid 1223.0; Mean 0.3638593622240397; Min. 0.0; StDev 0.4813056640371987 Variable Format: numeric Notes: UNF:6:I1hmI61nC/SzD2CDSbJ3dw== |
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f2994997 Location: |
Summary Statistics: Mean 0.2512274959083467; Min. 0.0; Valid 1222.0; Max. 1.0; StDev 0.4338966527729691; Variable Format: numeric Notes: UNF:6:t9Sk1cpYmeQsS4h7Uj2sTg== |
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f2994997 Location: |
Summary Statistics: Mean 2014.250204415372; StDev 0.9989509427411337; Valid 1223.0; Max. 2015.0; Min. 2012.0 Variable Format: numeric Notes: UNF:6:pnepuw9tD/u0uoa6UWYOUQ== |
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f2994997 Location: |
Summary Statistics: Max. 19.0; StDev 3.086619027383517; Valid 1223.0; Min. 2.0; Mean 8.520032706459524 Variable Format: numeric Notes: UNF:6:HhIFfs+P4E0M1eSfRpkNDA== |
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f2994997 Location: |
Summary Statistics: Valid 1222.0; StDev 0.49951821953369524; Max. 1.0; Mean 0.5261865793780689; Min. 0.0 Variable Format: numeric Notes: UNF:6:P1x5SY0wDey9t5wuwADpRQ== |
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f2994997 Location: |
Summary Statistics: Valid 1223.0; Max. 1.0; Mean 0.6361406377759603; StDev 0.4813056640371987; Min. 0.0 Variable Format: numeric Notes: UNF:6:jiUlJbDaOosXHMV+EWkM+A== |
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f2994997 Location: |
Summary Statistics: Mean 4.406377759607533; Min. 1.0; Valid 1223.0; StDev 1.5832155261331502; Max. 6.0 Variable Format: numeric Notes: UNF:6:bIR90xjnJ4/s9TxJby+TaA== |
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Label: |
halloweenforest_PLOS_final.R |
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Text: |
This is the code used to replicate findings from the study. |
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Notes: |
type/x-r-syntax |
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Label: |
ReadMe with Codebook.docx |
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Text: |
This ReadMe file contains basic information on the data, code, software compatibility, and the codebook. |
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Notes: |
application/vnd.openxmlformats-officedocument.wordprocessingml.document |
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Label: |
Halloween Dataverse Files.zip |
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Text: |
This folder contains the data, code, and ReadMe files. |
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Notes: |
application/zip |