|
View: |
Part 1: Document Description
|
|
Citation |
|
|---|---|
|
Title: |
Replication Data for: Are Goodwill Ambassadors Good for Business? The Impact of Celebrities on IO Fundraising |
|
Identification Number: |
doi:10.7910/DVN/CKBFMB |
|
Distributor: |
Harvard Dataverse |
|
Date of Distribution: |
2024-05-09 |
|
Version: |
1 |
|
Bibliographic Citation: |
Malik, Rabia; Thorvaldsdottir, Svanhildur, 2024, "Replication Data for: Are Goodwill Ambassadors Good for Business? The Impact of Celebrities on IO Fundraising", https://doi.org/10.7910/DVN/CKBFMB, Harvard Dataverse, V1, UNF:6:a1/y0VEETD/KN053K1q3IQ== [fileUNF] |
|
Citation |
|
|
Title: |
Replication Data for: Are Goodwill Ambassadors Good for Business? The Impact of Celebrities on IO Fundraising |
|
Identification Number: |
doi:10.7910/DVN/CKBFMB |
|
Authoring Entity: |
Malik, Rabia (University of Essex) |
|
Thorvaldsdottir, Svanhildur (University of Iceland) |
|
|
Distributor: |
Harvard Dataverse |
|
Access Authority: |
Malik, Rabia |
|
Depositor: |
Malik, Rabia |
|
Date of Deposit: |
2024-03-26 |
|
Holdings Information: |
https://doi.org/10.7910/DVN/CKBFMB |
|
Study Scope |
|
|
Keywords: |
Social Sciences, Survey experiment, Donation behavior |
|
Abstract: |
Many international organizations (IOs) rely on voluntary contributions from member states and private actors to fund their operations. Donations from individuals are a significant and increasing income source for these IOs, who rely on marketing strategies such as celebrity endorsement, in the form of Goodwill Ambassadors, to help raise funds. Little is known, however, about the effectiveness of this strategy in the context of IOs although intuition from literatures in marketing and psychology suggest that celebrity endorsement should be effective. We conduct a survey experiment to investigate the effectiveness of Goodwill Ambassadors and, contrary to expectations, find no average effect of celebrity endorsement on donations to, and interest in, IOs and only limited effects among certain sub-groups. We speculate that the context of IOs makes it harder to generate the type of connection between celebrity and cause necessary to make endorsement effective and suggest that further investigation is needed. |
|
Methodology and Processing |
|
|
Sources Statement |
|
|
Data Access |
|
|
Other Study Description Materials |
|
|
File Description--f9850750 |
|
|
File: GA_Cleaning_Codebook.tab |
|
|
|
|
Notes: |
UNF:6:RZYEHexNx8TUeiTOEJqmTg== |
|
File Description--f9850753 |
|
|
File: GA_DataAnalysis_Codebook.tab |
|
|
|
|
Notes: |
UNF:6:dz18CuUbgY3/0emiC5s2nQ== |
|
List of Variables: |
|
|
Variables |
|
|
f9850750 Location: |
Variable Format: character Notes: UNF:6:vmn+4EMR8S/r1KNY+HCiJQ== |
|
f9850750 Location: |
Variable Format: character Notes: UNF:6:59AcMv0n2MWvVWtD/hqjYA== |
|
f9850753 Location: |
Variable Format: character Notes: UNF:6:vcOqlX8ZRos/nD0YnhEYJw== |
|
f9850753 Location: |
Variable Format: character Notes: UNF:6:Ke595t+U1T5Ise/bBcf23w== |
|
Label: |
CleaningCode.R |
|
Notes: |
type/x-r-syntax |
|
Label: |
GA_HispanicData.csv |
|
Text: |
Extra dataset for one supplementary analysis |
|
Notes: |
text/csv |
|
Label: |
GA_ReplicationData.csv |
|
Text: |
Main dataset |
|
Notes: |
text/csv |
|
Label: |
Original_Dataset.csv |
|
Text: |
Raw dataset (before cleaning) |
|
Notes: |
text/csv |
|
Label: |
ReadMe_MalikThorvaldsdottir.docx |
|
Notes: |
application/vnd.openxmlformats-officedocument.wordprocessingml.document |
|
Label: |
ReplicationCode.R |
|
Text: |
Replication code for all main and supplementary analyses |
|
Notes: |
type/x-r-syntax |
|
Label: |
SurveyCopy.pdf |
|
Text: |
Original survey |
|
Notes: |
application/pdf |