Replication Data for: Courting the Women's Vote: The Emotional, Cognitive, and Persuasive Effects of Gender-Based Appeals in Campaign Advertisements (doi:10.7910/DVN/D155SP)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
Part 5: Other Study-Related Materials
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Document Description

Citation

Title:

Replication Data for: Courting the Women's Vote: The Emotional, Cognitive, and Persuasive Effects of Gender-Based Appeals in Campaign Advertisements

Identification Number:

doi:10.7910/DVN/D155SP

Distributor:

Harvard Dataverse

Date of Distribution:

2016-11-18

Version:

Bibliographic Citation:

KAM, CINDY D.; Archer, Allison M.; Geer, John G., 2016, "Replication Data for: Courting the Women's Vote: The Emotional, Cognitive, and Persuasive Effects of Gender-Based Appeals in Campaign Advertisements", https://doi.org/10.7910/DVN/D155SP, Harvard Dataverse, V1, UNF:6:EJxdW1d0VLo4AWnlZA5Dwg== [fileUNF]

Study Description

Citation

Title:

Replication Data for: Courting the Women's Vote: The Emotional, Cognitive, and Persuasive Effects of Gender-Based Appeals in Campaign Advertisements

Identification Number:

doi:10.7910/DVN/D155SP

Authoring Entity:

KAM, CINDY D. (Vanderbilt University)

Archer, Allison M. (Vanderbilt University)

Geer, John G. (Vanderbilt University)

Distributor:

Harvard Dataverse

Access Authority:

KAM, CINDY D.

Depositor:

KAM, CINDY D.

Date of Deposit:

2016-05-04

Holdings Information:

https://doi.org/10.7910/DVN/D155SP

Study Scope

Keywords:

Social Sciences, gender, campaigns, campaign advertisements

Abstract:

In this paper, we examine the ways in which citizens emotionally react to and cognitively process campaign advertisements that contain group-based appeals. Specifically, we focus on the emotional, cognitive, and persuasive effects of three campaign ads aired during the 2012 election campaign that contained explicit appeals to women voters. We analyze differences across women and men in their emotional responses to the ads, in their reports of the memorability of the ads, in their cognitive engagement with the ads, and in how persuasive the ads were for vote choice. In so doing, we add nuance to studies of gender and campaigns and contribute to the expanding literature on the impact of strategic campaign communications.

Methodology and Processing

Sources Statement

Data Access

Notes:

Other Study Description Materials

File Description--f2809496

File: Kam Archer Geer replication file.tab

Number of cases: 17401
No. of variables per record: 19
Type of File: text/tab-separated-values

Notes:

UNF:6:EJxdW1d0VLo4AWnlZA5Dwg==

Variable Description

List of Variables:

caseid - Case ID
weight_ct - Weight - Citizen
q2_disgusted - Feelings from ad - Disgusted
q2_angry - Feelings from ad - Angry
q2_worried - Feelings from ad - Worried
q2_happy - Feelings from ad - Happy
q2_hopeful - Feelings from ad - Hopeful
q5c - Opinion on the ad - memorable
q10 - Current preference on presidential vote
birthyr - Birth Year
gender - Gender
pid7 - 7 point Party ID
pid3 - 3 point party ID
race - Race
educ - Education
marstat - Marital Status
faminc - Family income
video
wordcount

Variables

Case ID

f2809496 Location:

Summary Statistics: Valid 17400.0; Min. 1.23440918E8; Mean 1.563930090727577E8; Max. 1.67578151E8; StDev 5878397.7695327215

Variable Format: numeric

Notes: UNF:6:u4hqsb5ZwR/7G7bxOgjcyw==

Weight - Citizen

f2809496 Location:

Summary Statistics: Valid 17400.0; Mean 1.0; Min. 0.330760040918936; Max. 3.20801222877324; StDev 0.6512604393149306;

Variable Format: numeric

Notes: UNF:6:zhGqa8GTF2X4MQATUXJuzQ==

Feelings from ad - Disgusted

f2809496 Location:

Value	Label	Frequency	Text
2.	Slightly
9.	Not Asked
5.	Extremely
1.	Not at all
4.	Quite a bit
8.	Skipped
3.	Moderately

Summary Statistics: StDev 1.63043852324099; Min. 1.0; Mean 2.866701244813276; Max. 5.0; Valid 17352.0

Variable Format: numeric

Notes: UNF:6:4hUt/SCM5LK20V1jiSmM8g==

Feelings from ad - Angry

f2809496 Location:

Value	Label	Frequency	Text
3.	Moderately
8.	Skipped
5.	Extremely
4.	Quite a bit
1.	Not at all
9.	Not Asked
2.	Slightly

Summary Statistics: Mean 2.6920680703778244; Min. 1.0; Max. 5.0; Valid 17335.0; StDev 1.5702881072589803

Variable Format: numeric

Notes: UNF:6:IK5VzamNbILnfs5KUGgwcg==

Feelings from ad - Worried

f2809496 Location:

Value	Label	Frequency	Text
1.	Not at all
4.	Quite a bit
3.	Moderately
2.	Slightly
5.	Extremely
8.	Skipped
9.	Not Asked

Summary Statistics: Valid 17337.0; Min. 1.0; StDev 1.4960461461161894; Max. 5.0; Mean 2.3959739285920234

Variable Format: numeric

Notes: UNF:6:B+BSRwqaAG9sH5/IZEoKsg==

Feelings from ad - Happy

f2809496 Location:

Value	Label	Frequency	Text
8.	Skipped
2.	Slightly
9.	Not Asked
3.	Moderately
5.	Extremely
4.	Quite a bit
1.	Not at all

Summary Statistics: StDev 1.14883672542099; Max. 5.0; Min. 1.0; Valid 17346.0; Mean 1.6057880779430427

Variable Format: numeric

Notes: UNF:6:O6pWB5omujHLc7rWqE6Yfw==

Feelings from ad - Hopeful

f2809496 Location:

Value	Label	Frequency	Text
5.	Extremely
2.	Slightly
8.	Skipped
9.	Not Asked
3.	Moderately
4.	Quite a bit
1.	Not at all

Summary Statistics: StDev 1.304392435871307; Max. 5.0; Min. 1.0; Valid 17336.0; Mean 1.8504845408398727

Variable Format: numeric

Notes: UNF:6:8YCREv7B3Hq048op/6+xzw==

Opinion on the ad - memorable

f2809496 Location:

Value	Label	Frequency	Text
9.	Not Asked
1.	Very memorable
5.	Very unmemorable
8.	Skipped
4.	Somewhat unmemorable
2.	Somewhat memorable
3.	Neither memorable nor unmemorable

Summary Statistics: Max. 5.0; Valid 17374.0; Min. 1.0; Mean 2.9531483826407223; StDev 1.3603969827582565

Variable Format: numeric

Notes: UNF:6:j/epkQBRv6mcIfj4ttBa/g==

Current preference on presidential vote

f2809496 Location:

Value	Label	Frequency	Text
8.	Skipped
4.	Not sure
1.	Barack Obama
2.	Mitt Romney
9.	Not Asked
3.	Other

Summary Statistics: Mean 1.9183685209687484; StDev 0.987296043067701; Min. 1.0; Valid 17383.0; Max. 4.0;

Variable Format: numeric

Notes: UNF:6:HA/Pmq7pfsye/TmHT4lqTA==

Birth Year

f2809496 Location:

Value	Label	Frequency	Text
9999.	Not Asked
9998.	Skipped

Summary Statistics: StDev 13.780037647209253; Valid 17400.0; Mean 1958.7747701149424; Max. 1994.0; Min. 1910.0;

Variable Format: numeric

Notes: UNF:6:80jD++bP52FWxCHIrY7Tlw==

Gender

f2809496 Location:

Value	Label	Frequency	Text
9.	Not Asked
1.	Male
2.	Female
8.	Skipped

Summary Statistics: Min. 1.0; StDev 0.4997070085656504; Mean 1.5175287356321843; Max. 2.0; Valid 17400.0

Variable Format: numeric

Notes: UNF:6:0dTkFgkw7F8hZuZSLeyv4g==

7 point Party ID

f2809496 Location:

Value	Label	Frequency	Text
98.	Skipped
5.	Lean Republican
99.	Not Asked
4.	Independent
1.	Strong Democrat
2.	Not very strong Democrat
6.	Not very strong Republican
3.	Lean Democrat
8.	Not sure
7.	Strong Republican

Summary Statistics: Max. 8.0; StDev 1.9444418082644863; Min. 1.0; Mean 3.8692378434302923; Valid 17398.0;

Variable Format: numeric

Notes: UNF:6:B4WBvfKK196iOtw9MCPt2Q==

3 point party ID

f2809496 Location:

Value	Label	Frequency	Text
9.	Not Asked
1.	Democrat
3.	Independent
2.	Republican
8.	Skipped
4.	Other
5.	Not sure

Summary Statistics: Mean 2.3564942528735604; Max. 5.0; StDev 1.0220756092545944; Min. 1.0; Valid 17400.0;

Variable Format: numeric

Notes: UNF:6:aF3Z/T0ap2Mt0V1BuwRYtw==

Race

f2809496 Location:

Value	Label	Frequency	Text
1.	White
98.	Skipped
3.	Hispanic
5.	Native American
6.	Mixed
2.	Black
7.	Other
8.	Middle Eastern
4.	Asian
99.	Not Asked

Summary Statistics: Max. 8.0; StDev 1.2965703232519608; Min. 1.0; Valid 17400.0; Mean 1.5549999999999984

Variable Format: numeric

Notes: UNF:6:0kujCIWhGvOCO1rbmMduXw==

Education

f2809496 Location:

Value	Label	Frequency	Text
1.	No HS
8.	Skipped
9.	Not Asked
2.	High school graduate
4.	2-year
3.	Some college
5.	4-year
6.	Post-grad

Summary Statistics: StDev 1.4464123132869182; Max. 6.0; Min. 1.0; Mean 3.399597701149425; Valid 17400.0

Variable Format: numeric

Notes: UNF:6:QizmB+lr5ARrmKjesfmzbg==

Marital Status

f2809496 Location:

Value	Label	Frequency	Text
8.	Skipped
2.	Separated
9.	Not Asked
3.	Divorced
5.	Single
6.	Domestic partnership
1.	Married
4.	Widowed

Summary Statistics: StDev 1.760280292748664; Valid 17399.0; Mean 2.3804816368756794; Min. 1.0; Max. 6.0

Variable Format: numeric

Notes: UNF:6:hKnyIPzoy7iT+O7rCkfpJA==

Family income

f2809496 Location:

Value	Label	Frequency	Text
7.	$60,000 - $69,999
99.	Not Asked
10.	$100,000 - $119,999
12.	$150,000 - $199,999
4.	$30,000 - $39,999
8.	$70,000 - $79,999
2.	$10,000 - $19,999
98.	Skipped
31.	$150,000 or more
9.	$80,000 - $99,999
14.	$250,000 - $349,999
6.	$50,000 - $59,999
97.	Prefer not to say
1.	Less than $10,000
3.	$20,000 - $29,999
16.	$500,000 or more
15.	$350,000 - $499,999
11.	$120,000 - $149,999
13.	$200,000 - $249,999
5.	$40,000 - $49,999

Summary Statistics: StDev 31.104421612413997; Min. 1.0; Max. 97.0; Mean 18.07362599377811; Valid 17358.0

Variable Format: numeric

Notes: UNF:6:lvU2MMPYmGmcks6z2Y5ALA==

video

f2809496 Location:

Value	Label	Frequency	Text
29.	Cynical
6.	Succeed
25.	BigBird
20.	Cheaters
13.	Stretch
18.	Forward
3.	DoingFine
17.	Obama_Am2
26.	Melanie
15.	AmDeserves
1.	SwissBnk
23.	TooManyAm
19.	WontSay
8.	Shameonyou
22.	DearDaughter
16.	ClearChoice
7.	firstlaw
27.	Determination
14.	RightChoice
4.	Number1
10.	Briefcase
5.	ReadyLead
9.	Hit
21.	Failing
11.	Obama_Am1
2.	BetterDay
12.	TheChoice
24.	NoTaxes
28.	Eastwood

Summary Statistics: Max. 29.0; Mean 15.0; StDev 8.366840695252018; Min. 1.0; Valid 17400.0

Variable Format: numeric

Notes: UNF:6:K9oSQUOVH51CVDRdPUJxUg==

wordcount

f2809496 Location:

Summary Statistics: Max. 55.0; Min. 0.0; Valid 17400.0; Mean 19.373908045976982; StDev 14.741396600633454;

Variable Format: numeric

Notes: UNF:6:QncGZIrOSZraDciL2q5Psg==

Other Study-Related Materials

Label:

Kam Archer Geer online appendix.pdf

Text:

Storyboard of ads

Notes:

application/pdf

Other Study-Related Materials

Label:

Kam Archer Geer syntax file.do

Notes:

application/x-stata-syntax

Other Study-Related Materials

Label:

VAND0012 QUESTIONNAIRE_WAVE1.pdf

Text:

Questionnaire

Notes:

application/pdf

Other Study-Related Materials

Label:

VAND0012_wave1_CODEBOOK.pdf

Text:

Codebook

Notes:

application/pdf