Replication Data for: What Drives Perceptions of the Political in Online Advertising? The Source, Content, and Political Orientation (doi:10.7910/DVN/DW6ZGZ)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
Part 5: Other Study-Related Materials
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Replication Data for: What Drives Perceptions of the Political in Online Advertising? The Source, Content, and Political Orientation

doi:10.7910/DVN/DW6ZGZ

Harvard Dataverse

2025-03-25

1

Edelson, Laura; Lockett Dominique; Guillard, Celia; Lauinger, Tobias; Li, Zhaozhi; Montgomery, Jacob, 2025, "Replication Data for: What Drives Perceptions of the Political in Online Advertising? The Source, Content, and Political Orientation", https://doi.org/10.7910/DVN/DW6ZGZ, Harvard Dataverse, V1, UNF:6:qbB//O50oDu+5eIgyTGRtA== [fileUNF]

Replication Data for: What Drives Perceptions of the Political in Online Advertising? The Source, Content, and Political Orientation

doi:10.7910/DVN/DW6ZGZ

Edelson, Laura (Khoury College of Computer Science, Northeastern University)

Lockett Dominique (Department of Political Science, Washington University in St. Louis)

Guillard, Celia (Department of Psychology, Cornell University)

Lauinger, Tobias (Department of Computer Science, Tandon School of Engineering, New York University)

Li, Zhaozhi (Department of Political Science, Washington University in St. Louis)

Montgomery, Jacob (Department of Political Science, Washington University in St. Louis)

Harvard Dataverse

Li, Zhaozhi

Li, Zhaozhi

2024-10-02

https://doi.org/10.7910/DVN/DW6ZGZ

Social Sciences

As digital platforms become a key channel for political advertising, there are continued calls for expanding regulation of digital political ads as a distinct content category. However, designing policies to meet these demands requires us first to decipher what the public perceives a `political' ad to be. In this article, we report two preregistered experiments to understand factors that drive public perceptions of what makes an ad political. We find that both advertiser-level cues and content-level cues play an independent role in shaping perceptions. To a lesser extent, participants also attribute political meaning to ads that clash with their own preferences. These patterns were replicated in a conjoint study, using artificial ads, and an experiment using real-world ads drawn from the Facebook ad library. Our findings serve as an important benchmark for evaluating proposed definitions of political ads from policymakers and platforms.

• Number of cases: 321

• No. of variables per record: 56

• Type of File: text/tab-separated-values

UNF:6:qbB//O50oDu+5eIgyTGRtA==

• StartDate - StartDate
• EndDate - EndDate
• Status - Status
• IPAddress - IPAddress
• Progress - Progress
• Duration (in seconds) - Duration (in seconds)
• Finished - Finished
• RecordedDate - RecordedDate
• ResponseId - ResponseId
• RecipientLastName - RecipientLastName
• RecipientFirstName - RecipientFirstName
• RecipientEmail - RecipientEmail
• ExternalReference - ExternalReference
• LocationLatitude - LocationLatitude
• LocationLongitude - LocationLongitude
• DistributionChannel - DistributionChannel
• UserLanguage - UserLanguage
• message1 - message1
• message2 - message2
• message3 - message3
• AttentionCheck1 - AttentionCheck1
• message4 - message4
• Message5 - Message5
• Message6 - Message6
• regulations - regulations
• GlobalWarming - GlobalWarming
• TrumpHigh - TrumpHigh
• AttentionCheck2 - AttentionCheck2
• TrumpLow - TrumpLow
• BidenLow - BidenLow
• ExxonHigh - ExxonHigh
• ExxonLow - ExxonLow
• BidenHigh - BidenHigh
• MSCHigh - MSCHigh
• MSCLow - MSCLow
• SierraHigh - SierraHigh
• SierraLow - SierraLow
• colgateHigh - colgateHigh
• ColgateLow - ColgateLow
• patagoniaHigh - patagoniaHigh
• PatagoniaLow - PatagoniaLow
• powerthefutureHigh - powerthefutureHigh
• PowerTheFutureLow - PowerTheFutureLow
• TrumpTemp - TrumpTemp
• BidenTemp - BidenTemp
• comment - comment
• political_affiliat - political_affiliat
• political_affiliat_4_TEXT - political_affiliat_4_TEXT
• polparty - polparty
• age - age
• gender - gender
• gender_3_TEXT - gender_3_TEXT
• state_1 - state_1
• EndComments - EndComments
• Random ID - Random ID
• Create New Field or Choose From Dropdown... - Create New Field or Choose From Dropdown...

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plot_amce.R

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readme.md

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instruction for using this data archive

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replication_032325.Rmd

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CJ.csv

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pilot2_RmAt.csv

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correction.csv

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data.csv

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datb.csv

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datc.csv

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original.csv

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pooled.csv

text/csv

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pooled_gender.csv

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Label:

ra.csv

text/csv