Survey data on urban consumers’ willingness-to-purchase Cordillera heirloom rice in the Philippines (doi:10.7910/DVN/N8F1FC)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
Part 5: Other Study-Related Materials
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Survey data on urban consumers’ willingness-to-purchase Cordillera heirloom rice in the Philippines

doi:10.7910/DVN/N8F1FC

Harvard Dataverse

2020-01-16

1

Custodio, Marie Claire; Demont, Matty, 2020, "Survey data on urban consumers’ willingness-to-purchase Cordillera heirloom rice in the Philippines", https://doi.org/10.7910/DVN/N8F1FC, Harvard Dataverse, V1, UNF:6:mzZ49jeEB6XqXuYdIJluKg== [fileUNF]

Survey data on urban consumers’ willingness-to-purchase Cordillera heirloom rice in the Philippines

doi:10.7910/DVN/N8F1FC

Custodio, Marie Claire (International Rice Research Institute)

Demont, Matty (International Rice Research Institute)

Harvard Dataverse

Custodio, Marie Claire

Custodio, Marie Claire

2020-01-16

https://doi.org/10.7910/DVN/N8F1FC

Social Sciences, heirloom rice, willingness-to-purchase, Philippines

The consumer survey data was collected from households in the middle and upper socio-economic classes (SEC) in Metro Manila, Philippines. The selection of respondents was done using a multi-stage sampling procedure: (i) random selection of barangays—village-level administrative unit in the Philippines—proportionately distributed based on population; (ii) random selection of households within the selected barangays; and (iii) random selection of respondents through a probability respondent grid using last birthday method, a selection procedure wherein all the names and birthdays of household members within the age of 20 and 60 years were listed and the household member who had the most recent birthday was further screening. The final screening is the household member’s involvement in purchase decision making of rice personally consumed at home. The fieldwork was conducted during July–August 2015 using a predesigned structured questionnaire. The main module of this questionnaire was about consumers’ awareness and consumption of different types of rice, including heirloom rice, their willingness-to-purchase heirloom rice, and their knowledge and attitudes toward these rice varieties. In addition, the socio-economic profile and other relevant information were included in the questionnaire.

<a href="http://creativecommons.org/publicdomain/zero/1.0">CC0 1.0</a>

• Number of cases: 500

• No. of variables per record: 953

• Type of File: text/tab-separated-values

UNF:6:mzZ49jeEB6XqXuYdIJluKg==

Raw data in SPSS

• ID
• SEC - SEC
• S1#1 - S1. Sensitive industries - 1
• S1#2 - S1. Sensitive industries - 2
• S1#3 - S1. Sensitive industries - 3
• S1#4 - S1. Sensitive industries - 4
• S1#5 - S1. Sensitive industries - 5
• S2 - S2. Influence in personal or familys choice of rice to eat
• S3a - S3a. Number of household members aged 20-60
• S3b - S3b. Number of influencers
• S4 - S4. Participation in choice of type of rice (Among Rice Purchase Decision-makers)
• S5 - S5. Age of Respondent
• S6 - S6. Occupation of Respondent
• S7 - S7. Marital status
• S8 - S8. Gender
• Q1 - Q1. Top of Mind Rice Type Awareness
• Q1#1 - Q1. Spontaneous Rice Type Awareness - 1
• Q1#2 - Q1. Spontaneous Rice Type Awareness - 2
• Q1#3 - Q1. Spontaneous Rice Type Awareness - 3
• Q1#4 - Q1. Spontaneous Rice Type Awareness - 4
• Q1#5 - Q1. Spontaneous Rice Type Awareness - 5
• Q1#6 - Q1. Spontaneous Rice Type Awareness - 6
• Q1#7 - Q1. Spontaneous Rice Type Awareness - 7
• Q1#8 - Q1. Spontaneous Rice Type Awareness - 8
• Q1#9 - Q1. Spontaneous Rice Type Awareness - 9
• Q1#10 - Q1. Spontaneous Rice Type Awareness - 10
• Q1#11 - Q1. Spontaneous Rice Type Awareness - 11
• Q1#12 - Q1. Spontaneous Rice Type Awareness - 12
• Q1#13 - Q1. Spontaneous Rice Type Awareness - 13
• Q1#14 - Q1. Spontaneous Rice Type Awareness - 14
• Q1#15 - Q1. Spontaneous Rice Type Awareness - 15
• Q2#1 - Q2. Total Rice Type Awareness - 1
• Q2#2 - Q2. Total Rice Type Awareness - 2
• Q2#3 - Q2. Total Rice Type Awareness - 3
• Q2#4 - Q2. Total Rice Type Awareness - 4
• Q2#5 - Q2. Total Rice Type Awareness - 5
• Q2#6 - Q2. Total Rice Type Awareness - 6
• Q2#7 - Q2. Total Rice Type Awareness - 7
• Q2#8 - Q2. Total Rice Type Awareness - 8
• Q2#9 - Q2. Total Rice Type Awareness - 9
• Q2#10 - Q2. Total Rice Type Awareness - 10
• Q2#11 - Q2. Total Rice Type Awareness - 11
• Q2#12 - Q2. Total Rice Type Awareness - 12
• Q2#13 - Q2. Total Rice Type Awareness - 13
• Q2#14 - Q2. Total Rice Type Awareness - 14
• Q2#15 - Q2. Total Rice Type Awareness - 15
• Q3_SP#1 - Q3. Source of Awareness - Super Premium - 1
• Q3_SP#2 - Q3. Source of Awareness - Super Premium - 2
• Q3_SP#3 - Q3. Source of Awareness - Super Premium - 3
• Q3_SP#4 - Q3. Source of Awareness - Super Premium - 4
• Q3_SP#5 - Q3. Source of Awareness - Super Premium - 5
• Q3_SP#6 - Q3. Source of Awareness - Super Premium - 6
• Q3_SP#7 - Q3. Source of Awareness - Super Premium - 7
• Q3_SP#8 - Q3. Source of Awareness - Super Premium - 8
• Q3_SP#9 - Q3. Source of Awareness - Super Premium - 9
• Q3_SP#10 - Q3. Source of Awareness - Super Premium - 10
• Q3_BR#1 - Q3. Source of Awareness - Brown Rice - 1
• Q3_BR#2 - Q3. Source of Awareness - Brown Rice - 2
• Q3_BR#3 - Q3. Source of Awareness - Brown Rice - 3
• Q3_BR#4 - Q3. Source of Awareness - Brown Rice - 4
• Q3_BR#5 - Q3. Source of Awareness - Brown Rice - 5
• Q3_BR#6 - Q3. Source of Awareness - Brown Rice - 6
• Q3_BR#7 - Q3. Source of Awareness - Brown Rice - 7
• Q3_BR#8 - Q3. Source of Awareness - Brown Rice - 8
• Q3_BR#9 - Q3. Source of Awareness - Brown Rice - 9
• Q3_BR#10 - Q3. Source of Awareness - Brown Rice - 10
• Q3_PR#1 - Q3. Source of Awareness - Pigmented Rice - 1
• Q3_PR#2 - Q3. Source of Awareness - Pigmented Rice - 2
• Q3_PR#3 - Q3. Source of Awareness - Pigmented Rice - 3
• Q3_PR#4 - Q3. Source of Awareness - Pigmented Rice - 4
• Q3_PR#5 - Q3. Source of Awareness - Pigmented Rice - 5
• Q3_PR#6 - Q3. Source of Awareness - Pigmented Rice - 6
• Q3_PR#7 - Q3. Source of Awareness - Pigmented Rice - 7
• Q3_PR#8 - Q3. Source of Awareness - Pigmented Rice - 8
• Q3_PR#9 - Q3. Source of Awareness - Pigmented Rice - 9
• Q3_PR#10 - Q3. Source of Awareness - Pigmented Rice - 10
• Q4#1 - Q4. Rice Types Ever Tried - 1
• Q4#2 - Q4. Rice Types Ever Tried - 2
• Q4#3 - Q4. Rice Types Ever Tried - 3
• Q4#4 - Q4. Rice Types Ever Tried - 4
• Q4#5 - Q4. Rice Types Ever Tried - 5
• Q4#6 - Q4. Rice Types Ever Tried - 6
• Q4#7 - Q4. Rice Types Ever Tried - 7
• Q4#8 - Q4. Rice Types Ever Tried - 8
• Q4#9 - Q4. Rice Types Ever Tried - 9
• Q4#10 - Q4. Rice Types Ever Tried - 10
• Q4#11 - Q4. Rice Types Ever Tried - 11
• Q4#12 - Q4. Rice Types Ever Tried - 12
• Q4#13 - Q4. Rice Types Ever Tried - 13
• Q4#14 - Q4. Rice Types Ever Tried - 14
• Q4#15 - Q4. Rice Types Ever Tried - 15
• Q5#1 - Q5. Rice Types Tried in the Past Year - 1
• Q5#2 - Q5. Rice Types Tried in the Past Year - 2
• Q5#3 - Q5. Rice Types Tried in the Past Year - 3
• Q5#4 - Q5. Rice Types Tried in the Past Year - 4
• Q5#5 - Q5. Rice Types Tried in the Past Year - 5
• Q5#6 - Q5. Rice Types Tried in the Past Year - 6
• Q5#7 - Q5. Rice Types Tried in the Past Year - 7
• Q5#8 - Q5. Rice Types Tried in the Past Year - 8
• Q5#9 - Q5. Rice Types Tried in the Past Year - 9
• Q5#10 - Q5. Rice Types Tried in the Past Year - 10
• Q5#11 - Q5. Rice Types Tried in the Past Year - 11
• Q5#12 - Q5. Rice Types Tried in the Past Year - 12
• Q5#13 - Q5. Rice Types Tried in the Past Year - 13
• Q5#14 - Q5. Rice Types Tried in the Past Year - 14
• Q5#15 - Q5. Rice Types Tried in the Past Year - 15
• Q6#1 - Q6. Rice Types Tried in the Past 3 Months - 1
• Q6#2 - Q6. Rice Types Tried in the Past 3 Months - 2
• Q6#3 - Q6. Rice Types Tried in the Past 3 Months - 3
• Q6#4 - Q6. Rice Types Tried in the Past 3 Months - 4
• Q6#5 - Q6. Rice Types Tried in the Past 3 Months - 5
• Q6#6 - Q6. Rice Types Tried in the Past 3 Months - 6
• Q6#7 - Q6. Rice Types Tried in the Past 3 Months - 7
• Q6#8 - Q6. Rice Types Tried in the Past 3 Months - 8
• Q6#9 - Q6. Rice Types Tried in the Past 3 Months - 9
• Q6#10 - Q6. Rice Types Tried in the Past 3 Months - 10
• Q6#11 - Q6. Rice Types Tried in the Past 3 Months - 11
• Q6#12 - Q6. Rice Types Tried in the Past 3 Months - 12
• Q6#13 - Q6. Rice Types Tried in the Past 3 Months - 13
• Q6#14 - Q6. Rice Types Tried in the Past 3 Months - 14
• Q6#15 - Q6. Rice Types Tried in the Past 3 Months - 15
• Q7#1 - Q7. Rice Types Tried in the Past Month - 1
• Q7#2 - Q7. Rice Types Tried in the Past Month - 2
• Q7#3 - Q7. Rice Types Tried in the Past Month - 3
• Q7#4 - Q7. Rice Types Tried in the Past Month - 4
• Q7#5 - Q7. Rice Types Tried in the Past Month - 5
• Q7#6 - Q7. Rice Types Tried in the Past Month - 6
• Q7#7 - Q7. Rice Types Tried in the Past Month - 7
• Q7#8 - Q7. Rice Types Tried in the Past Month - 8
• Q7#9 - Q7. Rice Types Tried in the Past Month - 9
• Q7#10 - Q7. Rice Types Tried in the Past Month - 10
• Q7#11 - Q7. Rice Types Tried in the Past Month - 11
• Q7#12 - Q7. Rice Types Tried in the Past Month - 12
• Q7#13 - Q7. Rice Types Tried in the Past Month - 13
• Q7#14 - Q7. Rice Types Tried in the Past Month - 14
• Q7#15 - Q7. Rice Types Tried in the Past Month - 15
• Q8 - Q8. Rice Type Consumed Most Often
• Q9#1 - Q9. Rice Type Regularly Eaten by Other HH members - 1
• Q9#2 - Q9. Rice Type Regularly Eaten by Other HH members - 2
• Q9#3 - Q9. Rice Type Regularly Eaten by Other HH members - 3
• Q9#4 - Q9. Rice Type Regularly Eaten by Other HH members - 4
• Q9#5 - Q9. Rice Type Regularly Eaten by Other HH members - 5
• Q10#1 - Q10. Source of Purchase of Rice Type Consumed Most Often - 1
• Q10#2 - Q10. Source of Purchase of Rice Type Consumed Most Often - 2
• Q10#3 - Q10. Source of Purchase of Rice Type Consumed Most Often - 3
• Q11_SP#1 - Q11. Source of Purchase - Super Premium - 1
• Q11_SP#2 - Q11. Source of Purchase - Super Premium - 2
• Q11_SP#3 - Q11. Source of Purchase - Super Premium - 3
• Q11_BR#1 - Q11. Source of Purchase - Brown Rice - 1
• Q11_BR#2 - Q11. Source of Purchase - Brown Rice - 2
• Q11_BR#3 - Q11. Source of Purchase - Brown Rice - 3
• Q11_PR#1 - Q11. Source of Purchase - Pigmented - 1
• Q11_PR#2 - Q11. Source of Purchase - Pigmented - 2
• Q11_PR#3 - Q11. Source of Purchase - Pigmented - 3
• Q11_OR#1 - Q11. Source of Purchase - Organic - 1
• Q11_OR#2 - Q11. Source of Purchase - Organic - 2
• Q11_OR#3 - Q11. Source of Purchase - Organic - 3
• Q12#1 - Q12. Usual Purchaser of Rice Type Consumed Most Often - 1
• Q12#2 - Q12. Usual Purchaser of Rice Type Consumed Most Often - 2
• Q12#3 - Q12. Usual Purchaser of Rice Type Consumed Most Often - 3
• Q13_SP#1 - Q13. Usual Purchaser - Super Premium - 1
• Q13_SP#2 - Q13. Usual Purchaser - Super Premium - 2
• Q13_SP#3 - Q13. Usual Purchaser - Super Premium - 3
• Q13_BR#1 - Q13. Usual Purchaser - Brown Rice - 1
• Q13_BR#2 - Q13. Usual Purchaser - Brown Rice - 2
• Q13_BR#3 - Q13. Usual Purchaser - Brown Rice - 3
• Q13_PR#1 - Q13. Usual Purchaser - Pigmented - 1
• Q13_PR#2 - Q13. Usual Purchaser - Pigmented - 2
• Q13_PR#3 - Q13. Usual Purchaser - Pigmented - 3
• Q13_OR#1 - Q13. Usual Purchaser - Organic - 1
• Q13_OR#2 - Q13. Usual Purchaser - Organic - 2
• Q13_OR#3 - Q13. Usual Purchaser - Organic - 3
• Q14 - Q14. Frequency of Purchase of Rice Type Consumed Most Often
• Q15_SP - Q15. Frequency of Purchase - Super Premium
• Q15_BR - Q15. Frequency of Purchase - Brown Rice
• Q15_PR - Q15. Frequency of Purchase - Pigmented
• Q15_OR - Q15. Frequency of Purchase - Organic
• Q16 - Q16. Purchase Volume per Purchase Occasion (Kilo) of Rice Type Consumed Most Often
• Q17_SP - Q17. Purchase Volume per Purchase Occasion - Super Premium
• Q17_BR - Q17. Purchase Volume per Purchase Occasion - Brown Rice
• Q17_PR - Q17. Purchase Volume per Purchase Occasion - Pigmented
• Q17_OR - Q17. Purchase Volume per Purchase Occasion - Organic
• Q18_SP_O - Q18. Price per Kilo (PHP) - Super Premium Rice - Organic
• Q18_SP_N - Q18. Price per Kilo (PHP) - Super Premium Rice - Non-organic
• Q18_SP_U - Q18. Price per Kilo (PHP) - Super Premium Rice - Unspecified
• Q18_BR_O - Q18. Price per Kilo (PHP) - Brown Rice - Organic
• Q18_BR_N - Q18. Price per Kilo (PHP) - Brown Rice - Non-organic
• Q18_BR_U - Q18. Price per Kilo (PHP) - Brown Rice - Unspecified
• Q18_PR_O - Q18. Price per Kilo (PHP) - Pigmented Rice - Organic
• Q18_PR_N - Q18. Price per Kilo (PHP) - Pigmented Rice - Non-organic
• Q18_PR_U - Q18. Price per Kilo (PHP) - Pigmented Rice - Unspecified
• Q19 - Q19. Usually buy packaged or unpackaged/loose rice
• Q20_SP#1 - Q20. Reasons for Eating Rice Type - Super Premium - 1
• Q20_SP#2 - Q20. Reasons for Eating Rice Type - Super Premium - 2
• Q20_SP#3 - Q20. Reasons for Eating Rice Type - Super Premium - 3
• Q20_SP#4 - Q20. Reasons for Eating Rice Type - Super Premium - 4
• Q20_SP#5 - Q20. Reasons for Eating Rice Type - Super Premium - 5
• Q20_BR#1 - Q20. Reasons for Eating Rice Type - Brown Rice - 1
• Q20_BR#2 - Q20. Reasons for Eating Rice Type - Brown Rice - 2
• Q20_BR#3 - Q20. Reasons for Eating Rice Type - Brown Rice - 3
• Q20_BR#4 - Q20. Reasons for Eating Rice Type - Brown Rice - 4
• Q20_BR#5 - Q20. Reasons for Eating Rice Type - Brown Rice - 5
• Q20_PR#1 - Q20. Reasons for Eating Rice Type - Pigmented - 1
• Q20_PR#2 - Q20. Reasons for Eating Rice Type - Pigmented - 2
• Q20_PR#3 - Q20. Reasons for Eating Rice Type - Pigmented - 3
• Q20_PR#4 - Q20. Reasons for Eating Rice Type - Pigmented - 4
• Q20_PR#5 - Q20. Reasons for Eating Rice Type - Pigmented - 5
• Q20_OR#1 - Q20. Reasons for Eating Rice Type - Organic - 1
• Q20_OR#2 - Q20. Reasons for Eating Rice Type - Organic - 2
• Q20_OR#3 - Q20. Reasons for Eating Rice Type - Organic - 3
• Q20_OR#4 - Q20. Reasons for Eating Rice Type - Organic - 4
• Q20_OR#5 - Q20. Reasons for Eating Rice Type - Organic - 5
• Q21_SP#1 - Q21. Dislikes with Rice Type Tried in the Past Year - Super Premium - 1
• Q21_SP#2 - Q21. Dislikes with Rice Type Tried in the Past Year - Super Premium - 2
• Q21_SP#3 - Q21. Dislikes with Rice Type Tried in the Past Year - Super Premium - 3
• Q21_BR#1 - Q21. Dislikes with Rice Type Tried in the Past Year - Brown Rice - 1
• Q21_BR#2 - Q21. Dislikes with Rice Type Tried in the Past Year - Brown Rice - 2
• Q21_BR#3 - Q21. Dislikes with Rice Type Tried in the Past Year - Brown Rice - 3
• Q21_PR#1 - Q21. Dislikes with Rice Type Tried in the Past Year - Pigmented - 1
• Q21_PR#2 - Q21. Dislikes with Rice Type Tried in the Past Year - Pigmented - 2
• Q21_PR#3 - Q21. Dislikes with Rice Type Tried in the Past Year - Pigmented - 3
• Q21_OR#1 - Q21. Dislikes with Rice Type Tried in the Past Year - Organic - 1
• Q21_OR#2 - Q21. Dislikes with Rice Type Tried in the Past Year - Organic - 2
• Q21_OR#3 - Q21. Dislikes with Rice Type Tried in the Past Year - Organic - 3
• Q22 - Q22. When First Tried Brown Rice
• Q23#1 - Q23. Influencers in Trying Brown Rice - 1
• Q23#2 - Q23. Influencers in Trying Brown Rice - 2
• Q23#3 - Q23. Influencers in Trying Brown Rice - 3
• Q24 - Q24. Whether Followed Cooking Instructions of Brown Rice
• Q25 - Q25. Whether Mix Other Rice Type with Brown Rice when Cooking
• Q26#1 - Q26. Age of Other Household Members Eating Brown Rice - 1
• Q26#2 - Q26. Age of Other Household Members Eating Brown Rice - 2
• Q26#3 - Q26. Age of Other Household Members Eating Brown Rice - 3
• Q26#4 - Q26. Age of Other Household Members Eating Brown Rice - 4
• Q26#5 - Q26. Age of Other Household Members Eating Brown Rice - 5
• Q27 - Q27. Out of Home Consumption of Brown Rice
• Q28 - Q28. Frequency of Eating Rice Type Eat Most Often
• Q29 - Q29. Frequency of Eating Brown Rice
• Q30#1 - Q30. Occasions/Meal Parts Eat Rice - 1
• Q30#2 - Q30. Occasions/Meal Parts Eat Rice - 2
• Q30#3 - Q30. Occasions/Meal Parts Eat Rice - 3
• Q30#4 - Q30. Occasions/Meal Parts Eat Rice - 4
• Q30#5 - Q30. Occasions/Meal Parts Eat Rice - 5
• Q30#6 - Q30. Occasions/Meal Parts Eat Rice - 6
• Q30#7 - Q30. Occasions/Meal Parts Eat Rice - 7
• Q30#8 - Q30. Occasions/Meal Parts Eat Rice - 8
• Q30#9 - Q30. Occasions/Meal Parts Eat Rice - 9
• Q30#10 - Q30. Occasions/Meal Parts Eat Rice - 10
• Q31#1 - Q31. Occasions/Meal Parts Eat Brown Rice - 1
• Q31#2 - Q31. Occasions/Meal Parts Eat Brown Rice - 2
• Q31#3 - Q31. Occasions/Meal Parts Eat Brown Rice - 3
• Q31#4 - Q31. Occasions/Meal Parts Eat Brown Rice - 4
• Q31#5 - Q31. Occasions/Meal Parts Eat Brown Rice - 5
• Q31#6 - Q31. Occasions/Meal Parts Eat Brown Rice - 6
• Q31#7 - Q31. Occasions/Meal Parts Eat Brown Rice - 7
• Q31#8 - Q31. Occasions/Meal Parts Eat Brown Rice - 8
• Q31#9 - Q31. Occasions/Meal Parts Eat Brown Rice - 9
• Q31#10 - Q31. Occasions/Meal Parts Eat Brown Rice - 10
• Q32_B#1 - Q32. Rice / Rice-based Food consumed in the Past Year - Breakfast - 1
• Q32_B#2 - Q32. Rice / Rice-based Food consumed in the Past Year - Breakfast - 2
• Q32_B#3 - Q32. Rice / Rice-based Food consumed in the Past Year - Breakfast - 3
• Q32_B#4 - Q32. Rice / Rice-based Food consumed in the Past Year - Breakfast - 4
• Q32_B#5 - Q32. Rice / Rice-based Food consumed in the Past Year - Breakfast - 5
• Q32_B#6 - Q32. Rice / Rice-based Food consumed in the Past Year - Breakfast - 6
• Q32_B#7 - Q32. Rice / Rice-based Food consumed in the Past Year - Breakfast - 7
• Q32_B#8 - Q32. Rice / Rice-based Food consumed in the Past Year - Breakfast - 8
• Q32_B#9 - Q32. Rice / Rice-based Food consumed in the Past Year - Breakfast - 9
• Q32_B#10 - Q32. Rice / Rice-based Food consumed in the Past Year - Breakfast - 10
• Q32_AMS#1 - Q32. Rice / Rice-based Food consumed in the Past Year - Morning Snacks - 1
• Q32_AMS#2 - Q32. Rice / Rice-based Food consumed in the Past Year - Morning Snacks - 2
• Q32_AMS#3 - Q32. Rice / Rice-based Food consumed in the Past Year - Morning Snacks - 3
• Q32_AMS#4 - Q32. Rice / Rice-based Food consumed in the Past Year - Morning Snacks - 4
• Q32_AMS#5 - Q32. Rice / Rice-based Food consumed in the Past Year - Morning Snacks - 5
• Q32_AMS#6 - Q32. Rice / Rice-based Food consumed in the Past Year - Morning Snacks - 6
• Q32_AMS#7 - Q32. Rice / Rice-based Food consumed in the Past Year - Morning Snacks - 7
• Q32_AMS#8 - Q32. Rice / Rice-based Food consumed in the Past Year - Morning Snacks - 8
• Q32_AMS#9 - Q32. Rice / Rice-based Food consumed in the Past Year - Morning Snacks - 9
• Q32_AMS#10 - Q32. Rice / Rice-based Food consumed in the Past Year - Morning Snacks - 10
• Q32_L#1 - Q32. Rice / Rice-based Food consumed in the Past Year - Lunch - 1
• Q32_L#2 - Q32. Rice / Rice-based Food consumed in the Past Year - Lunch - 2
• Q32_L#3 - Q32. Rice / Rice-based Food consumed in the Past Year - Lunch - 3
• Q32_L#4 - Q32. Rice / Rice-based Food consumed in the Past Year - Lunch - 4
• Q32_L#5 - Q32. Rice / Rice-based Food consumed in the Past Year - Lunch - 5
• Q32_L#6 - Q32. Rice / Rice-based Food consumed in the Past Year - Lunch - 6
• Q32_L#7 - Q32. Rice / Rice-based Food consumed in the Past Year - Lunch - 7
• Q32_L#8 - Q32. Rice / Rice-based Food consumed in the Past Year - Lunch - 8
• Q32_L#9 - Q32. Rice / Rice-based Food consumed in the Past Year - Lunch - 9
• Q32_L#10 - Q32. Rice / Rice-based Food consumed in the Past Year - Lunch - 10
• Q32_PMS#1 - Q32. Rice / Rice-based Food consumed in the Past Year - Afternoon Snacks - 1
• Q32_PMS#2 - Q32. Rice / Rice-based Food consumed in the Past Year - Afternoon Snacks - 2
• Q32_PMS#3 - Q32. Rice / Rice-based Food consumed in the Past Year - Afternoon Snacks - 3
• Q32_PMS#4 - Q32. Rice / Rice-based Food consumed in the Past Year - Afternoon Snacks - 4
• Q32_PMS#5 - Q32. Rice / Rice-based Food consumed in the Past Year - Afternoon Snacks - 5
• Q32_PMS#6 - Q32. Rice / Rice-based Food consumed in the Past Year - Afternoon Snacks - 6
• Q32_PMS#7 - Q32. Rice / Rice-based Food consumed in the Past Year - Afternoon Snacks - 7
• Q32_PMS#8 - Q32. Rice / Rice-based Food consumed in the Past Year - Afternoon Snacks - 8
• Q32_PMS#9 - Q32. Rice / Rice-based Food consumed in the Past Year - Afternoon Snacks - 9
• Q32_PMS#10 - Q32. Rice / Rice-based Food consumed in the Past Year - Afternoon Snacks - 10
• Q32_D#1 - Q32. Rice / Rice-based Food consumed in the Past Year - Dinner - 1
• Q32_D#2 - Q32. Rice / Rice-based Food consumed in the Past Year - Dinner - 2
• Q32_D#3 - Q32. Rice / Rice-based Food consumed in the Past Year - Dinner - 3
• Q32_D#4 - Q32. Rice / Rice-based Food consumed in the Past Year - Dinner - 4
• Q32_D#5 - Q32. Rice / Rice-based Food consumed in the Past Year - Dinner - 5
• Q32_D#6 - Q32. Rice / Rice-based Food consumed in the Past Year - Dinner - 6
• Q32_D#7 - Q32. Rice / Rice-based Food consumed in the Past Year - Dinner - 7
• Q32_D#8 - Q32. Rice / Rice-based Food consumed in the Past Year - Dinner - 8
• Q32_D#9 - Q32. Rice / Rice-based Food consumed in the Past Year - Dinner - 9
• Q32_D#10 - Q32. Rice / Rice-based Food consumed in the Past Year - Dinner - 10
• Q32_MS#1 - Q32. Rice / Rice-based Food consumed in the Past Year - Midnight Snacks - 1
• Q32_MS#2 - Q32. Rice / Rice-based Food consumed in the Past Year - Midnight Snacks - 2
• Q32_MS#3 - Q32. Rice / Rice-based Food consumed in the Past Year - Midnight Snacks - 3
• Q32_MS#4 - Q32. Rice / Rice-based Food consumed in the Past Year - Midnight Snacks - 4
• Q32_MS#5 - Q32. Rice / Rice-based Food consumed in the Past Year - Midnight Snacks - 5
• Q32_MS#6 - Q32. Rice / Rice-based Food consumed in the Past Year - Midnight Snacks - 6
• Q32_MS#7 - Q32. Rice / Rice-based Food consumed in the Past Year - Midnight Snacks - 7
• Q32_MS#8 - Q32. Rice / Rice-based Food consumed in the Past Year - Midnight Snacks - 8
• Q32_MS#9 - Q32. Rice / Rice-based Food consumed in the Past Year - Midnight Snacks - 9
• Q32_MS#10 - Q32. Rice / Rice-based Food consumed in the Past Year - Midnight Snacks - 10
• Q32_BP#1 - Q32. Rice / Rice-based Food consumed in the Past Year - Big Parties with other relatives and guests - 1
• Q32_BP#2 - Q32. Rice / Rice-based Food consumed in the Past Year - Big Parties with other relatives and guests - 2
• Q32_BP#3 - Q32. Rice / Rice-based Food consumed in the Past Year - Big Parties with other relatives and guests - 3
• Q32_BP#4 - Q32. Rice / Rice-based Food consumed in the Past Year - Big Parties with other relatives and guests - 4
• Q32_BP#5 - Q32. Rice / Rice-based Food consumed in the Past Year - Big Parties with other relatives and guests - 5
• Q32_BP#6 - Q32. Rice / Rice-based Food consumed in the Past Year - Big Parties with other relatives and guests - 6
• Q32_BP#7 - Q32. Rice / Rice-based Food consumed in the Past Year - Big Parties with other relatives and guests - 7
• Q32_BP#8 - Q32. Rice / Rice-based Food consumed in the Past Year - Big Parties with other relatives and guests - 8
• Q32_BP#9 - Q32. Rice / Rice-based Food consumed in the Past Year - Big Parties with other relatives and guests - 9
• Q32_BP#10 - Q32. Rice / Rice-based Food consumed in the Past Year - Big Parties with other relatives and guests - 10
• Q32_F#1 - Q32. Rice / Rice-based Food consumed in the Past Year - Fiesta - 1
• Q32_F#2 - Q32. Rice / Rice-based Food consumed in the Past Year - Fiesta - 2
• Q32_F#3 - Q32. Rice / Rice-based Food consumed in the Past Year - Fiesta - 3
• Q32_F#4 - Q32. Rice / Rice-based Food consumed in the Past Year - Fiesta - 4
• Q32_F#5 - Q32. Rice / Rice-based Food consumed in the Past Year - Fiesta - 5
• Q32_F#6 - Q32. Rice / Rice-based Food consumed in the Past Year - Fiesta - 6
• Q32_F#7 - Q32. Rice / Rice-based Food consumed in the Past Year - Fiesta - 7
• Q32_F#8 - Q32. Rice / Rice-based Food consumed in the Past Year - Fiesta - 8
• Q32_F#9 - Q32. Rice / Rice-based Food consumed in the Past Year - Fiesta - 9
• Q32_F#10 - Q32. Rice / Rice-based Food consumed in the Past Year - Fiesta - 10
• Q32_C#1 - Q32. Rice / Rice-based Food consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 1
• Q32_C#2 - Q32. Rice / Rice-based Food consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 2
• Q32_C#3 - Q32. Rice / Rice-based Food consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 3
• Q32_C#4 - Q32. Rice / Rice-based Food consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 4
• Q32_C#5 - Q32. Rice / Rice-based Food consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 5
• Q32_C#6 - Q32. Rice / Rice-based Food consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 6
• Q32_C#7 - Q32. Rice / Rice-based Food consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 7
• Q32_C#8 - Q32. Rice / Rice-based Food consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 8
• Q32_C#9 - Q32. Rice / Rice-based Food consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 9
• Q32_C#10 - Q32. Rice / Rice-based Food consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 10
• Q32_P#1 - Q32. Rice / Rice-based Food consumed in the Past Year - Promotions/Milestones - 1
• Q32_P#2 - Q32. Rice / Rice-based Food consumed in the Past Year - Promotions/Milestones - 2
• Q32_P#3 - Q32. Rice / Rice-based Food consumed in the Past Year - Promotions/Milestones - 3
• Q32_P#4 - Q32. Rice / Rice-based Food consumed in the Past Year - Promotions/Milestones - 4
• Q32_P#5 - Q32. Rice / Rice-based Food consumed in the Past Year - Promotions/Milestones - 5
• Q32_P#6 - Q32. Rice / Rice-based Food consumed in the Past Year - Promotions/Milestones - 6
• Q32_P#7 - Q32. Rice / Rice-based Food consumed in the Past Year - Promotions/Milestones - 7
• Q32_P#8 - Q32. Rice / Rice-based Food consumed in the Past Year - Promotions/Milestones - 8
• Q32_P#9 - Q32. Rice / Rice-based Food consumed in the Past Year - Promotions/Milestones - 9
• Q32_P#10 - Q32. Rice / Rice-based Food consumed in the Past Year - Promotions/Milestones - 10
• Q33_B#1 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Breakfast - 1
• Q33_B#2 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Breakfast - 2
• Q33_B#3 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Breakfast - 3
• Q33_B#4 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Breakfast - 4
• Q33_B#5 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Breakfast - 5
• Q33_AMS#1 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Morning Snacks - 1
• Q33_AMS#2 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Morning Snacks - 2
• Q33_AMS#3 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Morning Snacks - 3
• Q33_AMS#4 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Morning Snacks - 4
• Q33_AMS#5 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Morning Snacks - 5
• Q33_L#1 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Lunch - 1
• Q33_L#2 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Lunch - 2
• Q33_L#3 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Lunch - 3
• Q33_L#4 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Lunch - 4
• Q33_L#5 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Lunch - 5
• Q33_PMS#1 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Afternoon Snacks - 1
• Q33_PMS#2 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Afternoon Snacks - 2
• Q33_PMS#3 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Afternoon Snacks - 3
• Q33_PMS#4 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Afternoon Snacks - 4
• Q33_PMS#5 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Afternoon Snacks - 5
• Q33_D#1 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Dinner - 1
• Q33_D#2 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Dinner - 2
• Q33_D#3 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Dinner - 3
• Q33_D#4 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Dinner - 4
• Q33_D#5 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Dinner - 5
• Q33_MS#1 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Midnight Snacks - 1
• Q33_MS#2 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Midnight Snacks - 2
• Q33_MS#3 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Midnight Snacks - 3
• Q33_MS#4 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Midnight Snacks - 4
• Q33_MS#5 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Midnight Snacks - 5
• Q33_BP#1 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Big Parties with other relatives and guests - 1
• Q33_BP#2 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Big Parties with other relatives and guests - 2
• Q33_BP#3 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Big Parties with other relatives and guests - 3
• Q33_BP#4 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Big Parties with other relatives and guests - 4
• Q33_BP#5 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Big Parties with other relatives and guests - 5
• Q33_F#1 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Fiesta - 1
• Q33_F#2 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Fiesta - 2
• Q33_F#3 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Fiesta - 3
• Q33_F#4 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Fiesta - 4
• Q33_F#5 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Fiesta - 5
• Q33_C#1 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 1
• Q33_C#2 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 2
• Q33_C#3 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 3
• Q33_C#4 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 4
• Q33_C#5 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 5
• Q33_P#1 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Promotions/Milestones - 1
• Q33_P#2 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Promotions/Milestones - 2
• Q33_P#3 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Promotions/Milestones - 3
• Q33_P#4 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Promotions/Milestones - 4
• Q33_P#5 - Q33. Rice / Rice-based Food using Brown Rice consumed in the Past Year - Promotions/Milestones - 5
• Q34_B#1 - Q34. Dishes Usually Paired with Steamed Rice - Breakfast - 1
• Q34_B#2 - Q34. Dishes Usually Paired with Steamed Rice - Breakfast - 2
• Q34_B#3 - Q34. Dishes Usually Paired with Steamed Rice - Breakfast - 3
• Q34_B#4 - Q34. Dishes Usually Paired with Steamed Rice - Breakfast - 4
• Q34_B#5 - Q34. Dishes Usually Paired with Steamed Rice - Breakfast - 5
• Q34_B#6 - Q34. Dishes Usually Paired with Steamed Rice - Breakfast - 6
• Q34_B#7 - Q34. Dishes Usually Paired with Steamed Rice - Breakfast - 7
• Q34_B#8 - Q34. Dishes Usually Paired with Steamed Rice - Breakfast - 8
• Q34_B#9 - Q34. Dishes Usually Paired with Steamed Rice - Breakfast - 9
• Q34_B#10 - Q34. Dishes Usually Paired with Steamed Rice - Breakfast - 10
• Q34_AMS#1 - Q34. Dishes Usually Paired with Steamed Rice - Morning Snacks - 1
• Q34_AMS#2 - Q34. Dishes Usually Paired with Steamed Rice - Morning Snacks - 2
• Q34_AMS#3 - Q34. Dishes Usually Paired with Steamed Rice - Morning Snacks - 3
• Q34_AMS#4 - Q34. Dishes Usually Paired with Steamed Rice - Morning Snacks - 4
• Q34_AMS#5 - Q34. Dishes Usually Paired with Steamed Rice - Morning Snacks - 5
• Q34_AMS#6 - Q34. Dishes Usually Paired with Steamed Rice - Morning Snacks - 6
• Q34_AMS#7 - Q34. Dishes Usually Paired with Steamed Rice - Morning Snacks - 7
• Q34_AMS#8 - Q34. Dishes Usually Paired with Steamed Rice - Morning Snacks - 8
• Q34_AMS#9 - Q34. Dishes Usually Paired with Steamed Rice - Morning Snacks - 9
• Q34_AMS#10 - Q34. Dishes Usually Paired with Steamed Rice - Morning Snacks - 10
• Q34_L#1 - Q34. Dishes Usually Paired with Steamed Rice - Lunch - 1
• Q34_L#2 - Q34. Dishes Usually Paired with Steamed Rice - Lunch - 2
• Q34_L#3 - Q34. Dishes Usually Paired with Steamed Rice - Lunch - 3
• Q34_L#4 - Q34. Dishes Usually Paired with Steamed Rice - Lunch - 4
• Q34_L#5 - Q34. Dishes Usually Paired with Steamed Rice - Lunch - 5
• Q34_L#6 - Q34. Dishes Usually Paired with Steamed Rice - Lunch - 6
• Q34_L#7 - Q34. Dishes Usually Paired with Steamed Rice - Lunch - 7
• Q34_L#8 - Q34. Dishes Usually Paired with Steamed Rice - Lunch - 8
• Q34_L#9 - Q34. Dishes Usually Paired with Steamed Rice - Lunch - 9
• Q34_L#10 - Q34. Dishes Usually Paired with Steamed Rice - Lunch - 10
• Q34_PMS#1 - Q34. Dishes Usually Paired with Steamed Rice - Afternoon Snacks - 1
• Q34_PMS#2 - Q34. Dishes Usually Paired with Steamed Rice - Afternoon Snacks - 2
• Q34_PMS#3 - Q34. Dishes Usually Paired with Steamed Rice - Afternoon Snacks - 3
• Q34_PMS#4 - Q34. Dishes Usually Paired with Steamed Rice - Afternoon Snacks - 4
• Q34_PMS#5 - Q34. Dishes Usually Paired with Steamed Rice - Afternoon Snacks - 5
• Q34_PMS#6 - Q34. Dishes Usually Paired with Steamed Rice - Afternoon Snacks - 6
• Q34_PMS#7 - Q34. Dishes Usually Paired with Steamed Rice - Afternoon Snacks - 7
• Q34_PMS#8 - Q34. Dishes Usually Paired with Steamed Rice - Afternoon Snacks - 8
• Q34_PMS#9 - Q34. Dishes Usually Paired with Steamed Rice - Afternoon Snacks - 9
• Q34_PMS#10 - Q34. Dishes Usually Paired with Steamed Rice - Afternoon Snacks - 10
• Q34_D#1 - Q34. Dishes Usually Paired with Steamed Rice - Dinner - 1
• Q34_D#2 - Q34. Dishes Usually Paired with Steamed Rice - Dinner - 2
• Q34_D#3 - Q34. Dishes Usually Paired with Steamed Rice - Dinner - 3
• Q34_D#4 - Q34. Dishes Usually Paired with Steamed Rice - Dinner - 4
• Q34_D#5 - Q34. Dishes Usually Paired with Steamed Rice - Dinner - 5
• Q34_D#6 - Q34. Dishes Usually Paired with Steamed Rice - Dinner - 6
• Q34_D#7 - Q34. Dishes Usually Paired with Steamed Rice - Dinner - 7
• Q34_D#8 - Q34. Dishes Usually Paired with Steamed Rice - Dinner - 8
• Q34_D#9 - Q34. Dishes Usually Paired with Steamed Rice - Dinner - 9
• Q34_D#10 - Q34. Dishes Usually Paired with Steamed Rice - Dinner - 10
• Q34_MS#1 - Q34. Dishes Usually Paired with Steamed Rice - Midnight Snacks - 1
• Q34_MS#2 - Q34. Dishes Usually Paired with Steamed Rice - Midnight Snacks - 2
• Q34_MS#3 - Q34. Dishes Usually Paired with Steamed Rice - Midnight Snacks - 3
• Q34_MS#4 - Q34. Dishes Usually Paired with Steamed Rice - Midnight Snacks - 4
• Q34_MS#5 - Q34. Dishes Usually Paired with Steamed Rice - Midnight Snacks - 5
• Q34_MS#6 - Q34. Dishes Usually Paired with Steamed Rice - Midnight Snacks - 6
• Q34_MS#7 - Q34. Dishes Usually Paired with Steamed Rice - Midnight Snacks - 7
• Q34_MS#8 - Q34. Dishes Usually Paired with Steamed Rice - Midnight Snacks - 8
• Q34_MS#9 - Q34. Dishes Usually Paired with Steamed Rice - Midnight Snacks - 9
• Q34_MS#10 - Q34. Dishes Usually Paired with Steamed Rice - Midnight Snacks - 10
• Q34_BP#1 - Q34. Dishes Usually Paired with Steamed Rice - Big Parties with other relatives and guests - 1
• Q34_BP#2 - Q34. Dishes Usually Paired with Steamed Rice - Big Parties with other relatives and guests - 2
• Q34_BP#3 - Q34. Dishes Usually Paired with Steamed Rice - Big Parties with other relatives and guests - 3
• Q34_BP#4 - Q34. Dishes Usually Paired with Steamed Rice - Big Parties with other relatives and guests - 4
• Q34_BP#5 - Q34. Dishes Usually Paired with Steamed Rice - Big Parties with other relatives and guests - 5
• Q34_BP#6 - Q34. Dishes Usually Paired with Steamed Rice - Big Parties with other relatives and guests - 6
• Q34_BP#7 - Q34. Dishes Usually Paired with Steamed Rice - Big Parties with other relatives and guests - 7
• Q34_BP#8 - Q34. Dishes Usually Paired with Steamed Rice - Big Parties with other relatives and guests - 8
• Q34_BP#9 - Q34. Dishes Usually Paired with Steamed Rice - Big Parties with other relatives and guests - 9
• Q34_BP#10 - Q34. Dishes Usually Paired with Steamed Rice - Big Parties with other relatives and guests - 10
• Q34_F#1 - Q34. Dishes Usually Paired with Steamed Rice - Fiesta - 1
• Q34_F#2 - Q34. Dishes Usually Paired with Steamed Rice - Fiesta - 2
• Q34_F#3 - Q34. Dishes Usually Paired with Steamed Rice - Fiesta - 3
• Q34_F#4 - Q34. Dishes Usually Paired with Steamed Rice - Fiesta - 4
• Q34_F#5 - Q34. Dishes Usually Paired with Steamed Rice - Fiesta - 5
• Q34_F#6 - Q34. Dishes Usually Paired with Steamed Rice - Fiesta - 6
• Q34_F#7 - Q34. Dishes Usually Paired with Steamed Rice - Fiesta - 7
• Q34_F#8 - Q34. Dishes Usually Paired with Steamed Rice - Fiesta - 8
• Q34_F#9 - Q34. Dishes Usually Paired with Steamed Rice - Fiesta - 9
• Q34_F#10 - Q34. Dishes Usually Paired with Steamed Rice - Fiesta - 10
• Q34_C#1 - Q34. Dishes Usually Paired with Steamed Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 1
• Q34_C#2 - Q34. Dishes Usually Paired with Steamed Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 2
• Q34_C#3 - Q34. Dishes Usually Paired with Steamed Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 3
• Q34_C#4 - Q34. Dishes Usually Paired with Steamed Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 4
• Q34_C#5 - Q34. Dishes Usually Paired with Steamed Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 5
• Q34_C#6 - Q34. Dishes Usually Paired with Steamed Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 6
• Q34_C#7 - Q34. Dishes Usually Paired with Steamed Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 7
• Q34_C#8 - Q34. Dishes Usually Paired with Steamed Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 8
• Q34_C#9 - Q34. Dishes Usually Paired with Steamed Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 9
• Q34_C#10 - Q34. Dishes Usually Paired with Steamed Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 10
• Q34_P#1 - Q34. Dishes Usually Paired with Steamed Rice - Promotions/Milestones - 1
• Q34_P#2 - Q34. Dishes Usually Paired with Steamed Rice - Promotions/Milestones - 2
• Q34_P#3 - Q34. Dishes Usually Paired with Steamed Rice - Promotions/Milestones - 3
• Q34_P#4 - Q34. Dishes Usually Paired with Steamed Rice - Promotions/Milestones - 4
• Q34_P#5 - Q34. Dishes Usually Paired with Steamed Rice - Promotions/Milestones - 5
• Q34_P#6 - Q34. Dishes Usually Paired with Steamed Rice - Promotions/Milestones - 6
• Q34_P#7 - Q34. Dishes Usually Paired with Steamed Rice - Promotions/Milestones - 7
• Q34_P#8 - Q34. Dishes Usually Paired with Steamed Rice - Promotions/Milestones - 8
• Q34_P#9 - Q34. Dishes Usually Paired with Steamed Rice - Promotions/Milestones - 9
• Q34_P#10 - Q34. Dishes Usually Paired with Steamed Rice - Promotions/Milestones - 10
• Q35_B#1 - Q35. Dishes Usually Paired with Steamed Brown Rice - Breakfast - 1
• Q35_B#2 - Q35. Dishes Usually Paired with Steamed Brown Rice - Breakfast - 2
• Q35_B#3 - Q35. Dishes Usually Paired with Steamed Brown Rice - Breakfast - 3
• Q35_B#4 - Q35. Dishes Usually Paired with Steamed Brown Rice - Breakfast - 4
• Q35_B#5 - Q35. Dishes Usually Paired with Steamed Brown Rice - Breakfast - 5
• Q35_B#6 - Q35. Dishes Usually Paired with Steamed Brown Rice - Breakfast - 6
• Q35_B#7 - Q35. Dishes Usually Paired with Steamed Brown Rice - Breakfast - 7
• Q35_B#8 - Q35. Dishes Usually Paired with Steamed Brown Rice - Breakfast - 8
• Q35_B#9 - Q35. Dishes Usually Paired with Steamed Brown Rice - Breakfast - 9
• Q35_B#10 - Q35. Dishes Usually Paired with Steamed Brown Rice - Breakfast - 10
• Q35_AMS#1 - Q35. Dishes Usually Paired with Steamed Brown Rice - Morning Snacks - 1
• Q35_AMS#2 - Q35. Dishes Usually Paired with Steamed Brown Rice - Morning Snacks - 2
• Q35_AMS#3 - Q35. Dishes Usually Paired with Steamed Brown Rice - Morning Snacks - 3
• Q35_AMS#4 - Q35. Dishes Usually Paired with Steamed Brown Rice - Morning Snacks - 4
• Q35_AMS#5 - Q35. Dishes Usually Paired with Steamed Brown Rice - Morning Snacks - 5
• Q35_AMS#6 - Q35. Dishes Usually Paired with Steamed Brown Rice - Morning Snacks - 6
• Q35_AMS#7 - Q35. Dishes Usually Paired with Steamed Brown Rice - Morning Snacks - 7
• Q35_AMS#8 - Q35. Dishes Usually Paired with Steamed Brown Rice - Morning Snacks - 8
• Q35_AMS#9 - Q35. Dishes Usually Paired with Steamed Brown Rice - Morning Snacks - 9
• Q35_AMS#10 - Q35. Dishes Usually Paired with Steamed Brown Rice - Morning Snacks - 10
• Q35_L#1 - Q35. Dishes Usually Paired with Steamed Brown Rice - Lunch - 1
• Q35_L#2 - Q35. Dishes Usually Paired with Steamed Brown Rice - Lunch - 2
• Q35_L#3 - Q35. Dishes Usually Paired with Steamed Brown Rice - Lunch - 3
• Q35_L#4 - Q35. Dishes Usually Paired with Steamed Brown Rice - Lunch - 4
• Q35_L#5 - Q35. Dishes Usually Paired with Steamed Brown Rice - Lunch - 5
• Q35_L#6 - Q35. Dishes Usually Paired with Steamed Brown Rice - Lunch - 6
• Q35_L#7 - Q35. Dishes Usually Paired with Steamed Brown Rice - Lunch - 7
• Q35_L#8 - Q35. Dishes Usually Paired with Steamed Brown Rice - Lunch - 8
• Q35_L#9 - Q35. Dishes Usually Paired with Steamed Brown Rice - Lunch - 9
• Q35_L#10 - Q35. Dishes Usually Paired with Steamed Brown Rice - Lunch - 10
• Q35_PMS#1 - Q35. Dishes Usually Paired with Steamed Brown Rice - Afternoon Snacks - 1
• Q35_PMS#2 - Q35. Dishes Usually Paired with Steamed Brown Rice - Afternoon Snacks - 2
• Q35_PMS#3 - Q35. Dishes Usually Paired with Steamed Brown Rice - Afternoon Snacks - 3
• Q35_PMS#4 - Q35. Dishes Usually Paired with Steamed Brown Rice - Afternoon Snacks - 4
• Q35_PMS#5 - Q35. Dishes Usually Paired with Steamed Brown Rice - Afternoon Snacks - 5
• Q35_PMS#6 - Q35. Dishes Usually Paired with Steamed Brown Rice - Afternoon Snacks - 6
• Q35_PMS#7 - Q35. Dishes Usually Paired with Steamed Brown Rice - Afternoon Snacks - 7
• Q35_PMS#8 - Q35. Dishes Usually Paired with Steamed Brown Rice - Afternoon Snacks - 8
• Q35_PMS#9 - Q35. Dishes Usually Paired with Steamed Brown Rice - Afternoon Snacks - 9
• Q35_PMS#10 - Q35. Dishes Usually Paired with Steamed Brown Rice - Afternoon Snacks - 10
• Q35_D#1 - Q35. Dishes Usually Paired with Steamed Brown Rice - Dinner - 1
• Q35_D#2 - Q35. Dishes Usually Paired with Steamed Brown Rice - Dinner - 2
• Q35_D#3 - Q35. Dishes Usually Paired with Steamed Brown Rice - Dinner - 3
• Q35_D#4 - Q35. Dishes Usually Paired with Steamed Brown Rice - Dinner - 4
• Q35_D#5 - Q35. Dishes Usually Paired with Steamed Brown Rice - Dinner - 5
• Q35_D#6 - Q35. Dishes Usually Paired with Steamed Brown Rice - Dinner - 6
• Q35_D#7 - Q35. Dishes Usually Paired with Steamed Brown Rice - Dinner - 7
• Q35_D#8 - Q35. Dishes Usually Paired with Steamed Brown Rice - Dinner - 8
• Q35_D#9 - Q35. Dishes Usually Paired with Steamed Brown Rice - Dinner - 9
• Q35_D#10 - Q35. Dishes Usually Paired with Steamed Brown Rice - Dinner - 10
• Q35_MS#1 - Q35. Dishes Usually Paired with Steamed Brown Rice - Midnight Snacks - 1
• Q35_MS#2 - Q35. Dishes Usually Paired with Steamed Brown Rice - Midnight Snacks - 2
• Q35_MS#3 - Q35. Dishes Usually Paired with Steamed Brown Rice - Midnight Snacks - 3
• Q35_MS#4 - Q35. Dishes Usually Paired with Steamed Brown Rice - Midnight Snacks - 4
• Q35_MS#5 - Q35. Dishes Usually Paired with Steamed Brown Rice - Midnight Snacks - 5
• Q35_MS#6 - Q35. Dishes Usually Paired with Steamed Brown Rice - Midnight Snacks - 6
• Q35_MS#7 - Q35. Dishes Usually Paired with Steamed Brown Rice - Midnight Snacks - 7
• Q35_MS#8 - Q35. Dishes Usually Paired with Steamed Brown Rice - Midnight Snacks - 8
• Q35_MS#9 - Q35. Dishes Usually Paired with Steamed Brown Rice - Midnight Snacks - 9
• Q35_MS#10 - Q35. Dishes Usually Paired with Steamed Brown Rice - Midnight Snacks - 10
• Q35_BP#1 - Q35. Dishes Usually Paired with Steamed Brown Rice - Big Parties with other relatives and guests - 1
• Q35_BP#2 - Q35. Dishes Usually Paired with Steamed Brown Rice - Big Parties with other relatives and guests - 2
• Q35_BP#3 - Q35. Dishes Usually Paired with Steamed Brown Rice - Big Parties with other relatives and guests - 3
• Q35_BP#4 - Q35. Dishes Usually Paired with Steamed Brown Rice - Big Parties with other relatives and guests - 4
• Q35_BP#5 - Q35. Dishes Usually Paired with Steamed Brown Rice - Big Parties with other relatives and guests - 5
• Q35_BP#6 - Q35. Dishes Usually Paired with Steamed Brown Rice - Big Parties with other relatives and guests - 6
• Q35_BP#7 - Q35. Dishes Usually Paired with Steamed Brown Rice - Big Parties with other relatives and guests - 7
• Q35_BP#8 - Q35. Dishes Usually Paired with Steamed Brown Rice - Big Parties with other relatives and guests - 8
• Q35_BP#9 - Q35. Dishes Usually Paired with Steamed Brown Rice - Big Parties with other relatives and guests - 9
• Q35_BP#10 - Q35. Dishes Usually Paired with Steamed Brown Rice - Big Parties with other relatives and guests - 10
• Q35_F#1 - Q35. Dishes Usually Paired with Steamed Brown Rice - Fiesta - 1
• Q35_F#2 - Q35. Dishes Usually Paired with Steamed Brown Rice - Fiesta - 2
• Q35_F#3 - Q35. Dishes Usually Paired with Steamed Brown Rice - Fiesta - 3
• Q35_F#4 - Q35. Dishes Usually Paired with Steamed Brown Rice - Fiesta - 4
• Q35_F#5 - Q35. Dishes Usually Paired with Steamed Brown Rice - Fiesta - 5
• Q35_F#6 - Q35. Dishes Usually Paired with Steamed Brown Rice - Fiesta - 6
• Q35_F#7 - Q35. Dishes Usually Paired with Steamed Brown Rice - Fiesta - 7
• Q35_F#8 - Q35. Dishes Usually Paired with Steamed Brown Rice - Fiesta - 8
• Q35_F#9 - Q35. Dishes Usually Paired with Steamed Brown Rice - Fiesta - 9
• Q35_F#10 - Q35. Dishes Usually Paired with Steamed Brown Rice - Fiesta - 10
• Q35_C#1 - Q35. Dishes Usually Paired with Steamed Brown Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 1
• Q35_C#2 - Q35. Dishes Usually Paired with Steamed Brown Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 2
• Q35_C#3 - Q35. Dishes Usually Paired with Steamed Brown Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 3
• Q35_C#4 - Q35. Dishes Usually Paired with Steamed Brown Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 4
• Q35_C#5 - Q35. Dishes Usually Paired with Steamed Brown Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 5
• Q35_C#6 - Q35. Dishes Usually Paired with Steamed Brown Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 6
• Q35_C#7 - Q35. Dishes Usually Paired with Steamed Brown Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 7
• Q35_C#8 - Q35. Dishes Usually Paired with Steamed Brown Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 8
• Q35_C#9 - Q35. Dishes Usually Paired with Steamed Brown Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 9
• Q35_C#10 - Q35. Dishes Usually Paired with Steamed Brown Rice - Celebrations with Immediate Family (Birthday, Anniversary, etc.) - 10
• Q35_P#1 - Q35. Dishes Usually Paired with Steamed Brown Rice - Promotions/Milestones - 1
• Q35_P#2 - Q35. Dishes Usually Paired with Steamed Brown Rice - Promotions/Milestones - 2
• Q35_P#3 - Q35. Dishes Usually Paired with Steamed Brown Rice - Promotions/Milestones - 3
• Q35_P#4 - Q35. Dishes Usually Paired with Steamed Brown Rice - Promotions/Milestones - 4
• Q35_P#5 - Q35. Dishes Usually Paired with Steamed Brown Rice - Promotions/Milestones - 5
• Q35_P#6 - Q35. Dishes Usually Paired with Steamed Brown Rice - Promotions/Milestones - 6
• Q35_P#7 - Q35. Dishes Usually Paired with Steamed Brown Rice - Promotions/Milestones - 7
• Q35_P#8 - Q35. Dishes Usually Paired with Steamed Brown Rice - Promotions/Milestones - 8
• Q35_P#9 - Q35. Dishes Usually Paired with Steamed Brown Rice - Promotions/Milestones - 9
• Q35_P#10 - Q35. Dishes Usually Paired with Steamed Brown Rice - Promotions/Milestones - 10
• Q36#1 - Q36. Food Substitute for Rice - 1
• Q36#2 - Q36. Food Substitute for Rice - 2
• Q36#3 - Q36. Food Substitute for Rice - 3
• Q36#4 - Q36. Food Substitute for Rice - 4
• Q36#5 - Q36. Food Substitute for Rice - 5
• Q36#6 - Q36. Food Substitute for Rice - 6
• Q36#7 - Q36. Food Substitute for Rice - 7
• Q36#8 - Q36. Food Substitute for Rice - 8
• Q36#9 - Q36. Food Substitute for Rice - 9
• Q36#10 - Q36. Food Substitute for Rice - 10
• Q37#1 - Q37. Reasons for Choice of Rice Substitute - 1
• Q37#2 - Q37. Reasons for Choice of Rice Substitute - 2
• Q37#3 - Q37. Reasons for Choice of Rice Substitute - 3
• Q37#4 - Q37. Reasons for Choice of Rice Substitute - 4
• Q37#5 - Q37. Reasons for Choice of Rice Substitute - 5
• Q37#6 - Q37. Reasons for Choice of Rice Substitute - 6
• Q37#7 - Q37. Reasons for Choice of Rice Substitute - 7
• Q37#8 - Q37. Reasons for Choice of Rice Substitute - 8
• Q37#9 - Q37. Reasons for Choice of Rice Substitute - 9
• Q37#10 - Q37. Reasons for Choice of Rice Substitute - 10
• Q38_1 - Q38. Importance Rating - Suits all types of viands
• Q38_2 - Q38. Importance Rating - Can be used as an ingredient for rice-based dishes
• Q38_3 - Q38. Importance Rating - Can be used for preparing delicacies, snacks/ desserts
• Q38_4 - Q38. Importance Rating - Filling
• Q38_5 - Q38. Importance Rating - High fiber content
• Q38_6 - Q38. Importance Rating - Suitable for those trying to lose weight/avoiding weight gain
• Q38_7 - Q38. Importance Rating - Good for people with diabetes
• Q38_8 - Q38. Importance Rating - High nutrient content
• Q38_9 - Q38. Importance Rating - Has appetizing aroma - cooked or uncooked
• Q38_10 - Q38. Importance Rating - Easy to cook or prepare
• Q38_11 - Q38. Importance Rating - Can be bought anywhere
• Q38_12 - Q38. Importance Rating - Good only for special occasions
• Q38_13 - Q38. Importance Rating - Can be eaten by children and adults
• Q38_14 - Q38. Importance Rating - Best quality rice
• Q38_15 - Q38. Importance Rating - Has low percentage of broken grains
• Q38_16 - Q38. Importance Rating - Suits my taste
• Q38_17 - Q38. Importance Rating - Cooked rice does not easily get spoiled
• Q38_18 - Q38. Importance Rating - Rice easily expands while cooking
• Q38_19 - Q38. Importance Rating - Cooked rice is loose / not sticky
• Q38_20 - Q38. Importance Rating - Value for money
• Q38_21 - Q38. Importance Rating - Promotes indigenous farming and cultural practices
• Q38_22 - Q38. Importance Rating - Conserves traditional rice varieties and biodiversity
• Q38_23 - Q38. Importance Rating - Preserves rice terraces landscape
• Q38_24 - Q38. Importance Rating - Cooked rice is soft
• Q38_25 - Q38. Importance Rating - Has a high degree of whiteness
• Q38_26 - Q38. Importance Rating - From a reliable source�or brand
• Q38_27 - Q38. Importance Rating - Good quality packaging
• Q38_28 - Q38. Importance Rating - Has attractive packaging
• Q38_29 - Q38. Importance Rating - Free from chemical pesticides and fertilizers
• Q38_30 - Q38. Importance Rating - Improves livelihoods of marginalized farmers
• Q39_1 - Q39. Overall Assessment - NFA
• Q39_2 - Q39. Overall Assessment - Ordinary Rice
• Q39_3 - Q39. Overall Assessment - Premium Rice
• Q39_4 - Q39. Overall Assessment - Super Premium Rice
• Q39_5 - Q39. Overall Assessment - Brown Rice
• Q39_6 - Q39. Overall Assessment - Pigmented Rice
• Q40_1#1 - Q40. Image Associations - Suits all types of viands - 1
• Q40_1#2 - Q40. Image Associations - Suits all types of viands - 2
• Q40_1#3 - Q40. Image Associations - Suits all types of viands - 3
• Q40_1#4 - Q40. Image Associations - Suits all types of viands - 4
• Q40_1#5 - Q40. Image Associations - Suits all types of viands - 5
• Q40_1#6 - Q40. Image Associations - Suits all types of viands - 6
• Q40_2#1 - Q40. Image Associations - Can be used as an ingredient for rice-based dishes - 1
• Q40_2#2 - Q40. Image Associations - Can be used as an ingredient for rice-based dishes - 2
• Q40_2#3 - Q40. Image Associations - Can be used as an ingredient for rice-based dishes - 3
• Q40_2#4 - Q40. Image Associations - Can be used as an ingredient for rice-based dishes - 4
• Q40_2#5 - Q40. Image Associations - Can be used as an ingredient for rice-based dishes - 5
• Q40_2#6 - Q40. Image Associations - Can be used as an ingredient for rice-based dishes - 6
• Q40_3#1 - Q40. Image Associations - Can be used for preparing delicacies, snacks/ desserts - 1
• Q40_3#2 - Q40. Image Associations - Can be used for preparing delicacies, snacks/ desserts - 2
• Q40_3#3 - Q40. Image Associations - Can be used for preparing delicacies, snacks/ desserts - 3
• Q40_3#4 - Q40. Image Associations - Can be used for preparing delicacies, snacks/ desserts - 4
• Q40_3#5 - Q40. Image Associations - Can be used for preparing delicacies, snacks/ desserts - 5
• Q40_3#6 - Q40. Image Associations - Can be used for preparing delicacies, snacks/ desserts - 6
• Q40_4#1 - Q40. Image Associations - Filling - 1
• Q40_4#2 - Q40. Image Associations - Filling - 2
• Q40_4#3 - Q40. Image Associations - Filling - 3
• Q40_4#4 - Q40. Image Associations - Filling - 4
• Q40_4#5 - Q40. Image Associations - Filling - 5
• Q40_4#6 - Q40. Image Associations - Filling - 6
• Q40_5#1 - Q40. Image Associations - High fiber content - 1
• Q40_5#2 - Q40. Image Associations - High fiber content - 2
• Q40_5#3 - Q40. Image Associations - High fiber content - 3
• Q40_5#4 - Q40. Image Associations - High fiber content - 4
• Q40_5#5 - Q40. Image Associations - High fiber content - 5
• Q40_5#6 - Q40. Image Associations - High fiber content - 6
• Q40_6#1 - Q40. Image Associations - Suitable for those trying to lose weight/avoiding weight gain - 1
• Q40_6#2 - Q40. Image Associations - Suitable for those trying to lose weight/avoiding weight gain - 2
• Q40_6#3 - Q40. Image Associations - Suitable for those trying to lose weight/avoiding weight gain - 3
• Q40_6#4 - Q40. Image Associations - Suitable for those trying to lose weight/avoiding weight gain - 4
• Q40_6#5 - Q40. Image Associations - Suitable for those trying to lose weight/avoiding weight gain - 5
• Q40_6#6 - Q40. Image Associations - Suitable for those trying to lose weight/avoiding weight gain - 6
• Q40_7#1 - Q40. Image Associations - Good for people with diabetes - 1
• Q40_7#2 - Q40. Image Associations - Good for people with diabetes - 2
• Q40_7#3 - Q40. Image Associations - Good for people with diabetes - 3
• Q40_7#4 - Q40. Image Associations - Good for people with diabetes - 4
• Q40_7#5 - Q40. Image Associations - Good for people with diabetes - 5
• Q40_7#6 - Q40. Image Associations - Good for people with diabetes - 6
• Q40_8#1 - Q40. Image Associations - High nutrient content - 1
• Q40_8#2 - Q40. Image Associations - High nutrient content - 2
• Q40_8#3 - Q40. Image Associations - High nutrient content - 3
• Q40_8#4 - Q40. Image Associations - High nutrient content - 4
• Q40_8#5 - Q40. Image Associations - High nutrient content - 5
• Q40_8#6 - Q40. Image Associations - High nutrient content - 6
• Q40_9#1 - Q40. Image Associations - Has appetizing aroma - cooked or uncooked - 1
• Q40_9#2 - Q40. Image Associations - Has appetizing aroma - cooked or uncooked - 2
• Q40_9#3 - Q40. Image Associations - Has appetizing aroma - cooked or uncooked - 3
• Q40_9#4 - Q40. Image Associations - Has appetizing aroma - cooked or uncooked - 4
• Q40_9#5 - Q40. Image Associations - Has appetizing aroma - cooked or uncooked - 5
• Q40_9#6 - Q40. Image Associations - Has appetizing aroma - cooked or uncooked - 6
• Q40_10#1 - Q40. Image Associations - Easy to cook or prepare - 1
• Q40_10#2 - Q40. Image Associations - Easy to cook or prepare - 2
• Q40_10#3 - Q40. Image Associations - Easy to cook or prepare - 3
• Q40_10#4 - Q40. Image Associations - Easy to cook or prepare - 4
• Q40_10#5 - Q40. Image Associations - Easy to cook or prepare - 5
• Q40_10#6 - Q40. Image Associations - Easy to cook or prepare - 6
• Q40_11#1 - Q40. Image Associations - Can be bought anywhere - 1
• Q40_11#2 - Q40. Image Associations - Can be bought anywhere - 2
• Q40_11#3 - Q40. Image Associations - Can be bought anywhere - 3
• Q40_11#4 - Q40. Image Associations - Can be bought anywhere - 4
• Q40_11#5 - Q40. Image Associations - Can be bought anywhere - 5
• Q40_11#6 - Q40. Image Associations - Can be bought anywhere - 6
• Q40_12#1 - Q40. Image Associations - Good only for special occasions - 1
• Q40_12#2 - Q40. Image Associations - Good only for special occasions - 2
• Q40_12#3 - Q40. Image Associations - Good only for special occasions - 3
• Q40_12#4 - Q40. Image Associations - Good only for special occasions - 4
• Q40_12#5 - Q40. Image Associations - Good only for special occasions - 5
• Q40_12#6 - Q40. Image Associations - Good only for special occasions - 6
• Q40_13#1 - Q40. Image Associations - Can be eaten by children and adults - 1
• Q40_13#2 - Q40. Image Associations - Can be eaten by children and adults - 2
• Q40_13#3 - Q40. Image Associations - Can be eaten by children and adults - 3
• Q40_13#4 - Q40. Image Associations - Can be eaten by children and adults - 4
• Q40_13#5 - Q40. Image Associations - Can be eaten by children and adults - 5
• Q40_13#6 - Q40. Image Associations - Can be eaten by children and adults - 6
• Q40_14#1 - Q40. Image Associations - Best quality rice - 1
• Q40_14#2 - Q40. Image Associations - Best quality rice - 2
• Q40_14#3 - Q40. Image Associations - Best quality rice - 3
• Q40_14#4 - Q40. Image Associations - Best quality rice - 4
• Q40_14#5 - Q40. Image Associations - Best quality rice - 5
• Q40_14#6 - Q40. Image Associations - Best quality rice - 6
• Q40_15#1 - Q40. Image Associations - Has low percentage of broken grains - 1
• Q40_15#2 - Q40. Image Associations - Has low percentage of broken grains - 2
• Q40_15#3 - Q40. Image Associations - Has low percentage of broken grains - 3
• Q40_15#4 - Q40. Image Associations - Has low percentage of broken grains - 4
• Q40_15#5 - Q40. Image Associations - Has low percentage of broken grains - 5
• Q40_15#6 - Q40. Image Associations - Has low percentage of broken grains - 6
• Q40_16#1 - Q40. Image Associations - Suits my taste - 1
• Q40_16#2 - Q40. Image Associations - Suits my taste - 2
• Q40_16#3 - Q40. Image Associations - Suits my taste - 3
• Q40_16#4 - Q40. Image Associations - Suits my taste - 4
• Q40_16#5 - Q40. Image Associations - Suits my taste - 5
• Q40_16#6 - Q40. Image Associations - Suits my taste - 6
• Q40_17#1 - Q40. Image Associations - Cooked rice does not easily get spoiled - 1
• Q40_17#2 - Q40. Image Associations - Cooked rice does not easily get spoiled - 2
• Q40_17#3 - Q40. Image Associations - Cooked rice does not easily get spoiled - 3
• Q40_17#4 - Q40. Image Associations - Cooked rice does not easily get spoiled - 4
• Q40_17#5 - Q40. Image Associations - Cooked rice does not easily get spoiled - 5
• Q40_17#6 - Q40. Image Associations - Cooked rice does not easily get spoiled - 6
• Q40_18#1 - Q40. Image Associations - Rice easily expands while cooking - 1
• Q40_18#2 - Q40. Image Associations - Rice easily expands while cooking - 2
• Q40_18#3 - Q40. Image Associations - Rice easily expands while cooking - 3
• Q40_18#4 - Q40. Image Associations - Rice easily expands while cooking - 4
• Q40_18#5 - Q40. Image Associations - Rice easily expands while cooking - 5
• Q40_18#6 - Q40. Image Associations - Rice easily expands while cooking - 6
• Q40_19#1 - Q40. Image Associations - Cooked rice is loose / not sticky - 1
• Q40_19#2 - Q40. Image Associations - Cooked rice is loose / not sticky - 2
• Q40_19#3 - Q40. Image Associations - Cooked rice is loose / not sticky - 3
• Q40_19#4 - Q40. Image Associations - Cooked rice is loose / not sticky - 4
• Q40_19#5 - Q40. Image Associations - Cooked rice is loose / not sticky - 5
• Q40_19#6 - Q40. Image Associations - Cooked rice is loose / not sticky - 6
• Q40_20#1 - Q40. Image Associations - Value for money - 1
• Q40_20#2 - Q40. Image Associations - Value for money - 2
• Q40_20#3 - Q40. Image Associations - Value for money - 3
• Q40_20#4 - Q40. Image Associations - Value for money - 4
• Q40_20#5 - Q40. Image Associations - Value for money - 5
• Q40_20#6 - Q40. Image Associations - Value for money - 6
• Q40_21#1 - Q40. Image Associations - Promotes indigenous farming and cultural practices - 1
• Q40_21#2 - Q40. Image Associations - Promotes indigenous farming and cultural practices - 2
• Q40_21#3 - Q40. Image Associations - Promotes indigenous farming and cultural practices - 3
• Q40_21#4 - Q40. Image Associations - Promotes indigenous farming and cultural practices - 4
• Q40_21#5 - Q40. Image Associations - Promotes indigenous farming and cultural practices - 5
• Q40_21#6 - Q40. Image Associations - Promotes indigenous farming and cultural practices - 6
• Q40_22#1 - Q40. Image Associations - Conserves traditional rice varieties and biodiversity - 1
• Q40_22#2 - Q40. Image Associations - Conserves traditional rice varieties and biodiversity - 2
• Q40_22#3 - Q40. Image Associations - Conserves traditional rice varieties and biodiversity - 3
• Q40_22#4 - Q40. Image Associations - Conserves traditional rice varieties and biodiversity - 4
• Q40_22#5 - Q40. Image Associations - Conserves traditional rice varieties and biodiversity - 5
• Q40_22#6 - Q40. Image Associations - Conserves traditional rice varieties and biodiversity - 6
• Q40_23#1 - Q40. Image Associations - Preserves rice terraces landscape - 1
• Q40_23#2 - Q40. Image Associations - Preserves rice terraces landscape - 2
• Q40_23#3 - Q40. Image Associations - Preserves rice terraces landscape - 3
• Q40_23#4 - Q40. Image Associations - Preserves rice terraces landscape - 4
• Q40_23#5 - Q40. Image Associations - Preserves rice terraces landscape - 5
• Q40_23#6 - Q40. Image Associations - Preserves rice terraces landscape - 6
• Q40_24#1 - Q40. Image Associations - Cooked rice is soft - 1
• Q40_24#2 - Q40. Image Associations - Cooked rice is soft - 2
• Q40_24#3 - Q40. Image Associations - Cooked rice is soft - 3
• Q40_24#4 - Q40. Image Associations - Cooked rice is soft - 4
• Q40_24#5 - Q40. Image Associations - Cooked rice is soft - 5
• Q40_24#6 - Q40. Image Associations - Cooked rice is soft - 6
• Q40_25#1 - Q40. Image Associations - Has a high degree of whiteness - 1
• Q40_25#2 - Q40. Image Associations - Has a high degree of whiteness - 2
• Q40_25#3 - Q40. Image Associations - Has a high degree of whiteness - 3
• Q40_25#4 - Q40. Image Associations - Has a high degree of whiteness - 4
• Q40_25#5 - Q40. Image Associations - Has a high degree of whiteness - 5
• Q40_25#6 - Q40. Image Associations - Has a high degree of whiteness - 6
• Q40_26#1 - Q40. Image Associations - From a reliable source�or brand - 1
• Q40_26#2 - Q40. Image Associations - From a reliable source�or brand - 2
• Q40_26#3 - Q40. Image Associations - From a reliable source�or brand - 3
• Q40_26#4 - Q40. Image Associations - From a reliable source�or brand - 4
• Q40_26#5 - Q40. Image Associations - From a reliable source�or brand - 5
• Q40_26#6 - Q40. Image Associations - From a reliable source�or brand - 6
• Q40_27#1 - Q40. Image Associations - Good quality packaging - 1
• Q40_27#2 - Q40. Image Associations - Good quality packaging - 2
• Q40_27#3 - Q40. Image Associations - Good quality packaging - 3
• Q40_27#4 - Q40. Image Associations - Good quality packaging - 4
• Q40_27#5 - Q40. Image Associations - Good quality packaging - 5
• Q40_27#6 - Q40. Image Associations - Good quality packaging - 6
• Q40_28#1 - Q40. Image Associations - Has attractive packaging - 1
• Q40_28#2 - Q40. Image Associations - Has attractive packaging - 2
• Q40_28#3 - Q40. Image Associations - Has attractive packaging - 3
• Q40_28#4 - Q40. Image Associations - Has attractive packaging - 4
• Q40_28#5 - Q40. Image Associations - Has attractive packaging - 5
• Q40_28#6 - Q40. Image Associations - Has attractive packaging - 6
• Q40_29#1 - Q40. Image Associations - Free from chemical pesticides and fertilizers - 1
• Q40_29#2 - Q40. Image Associations - Free from chemical pesticides and fertilizers - 2
• Q40_29#3 - Q40. Image Associations - Free from chemical pesticides and fertilizers - 3
• Q40_29#4 - Q40. Image Associations - Free from chemical pesticides and fertilizers - 4
• Q40_29#5 - Q40. Image Associations - Free from chemical pesticides and fertilizers - 5
• Q40_29#6 - Q40. Image Associations - Free from chemical pesticides and fertilizers - 6
• Q40_30#1 - Q40. Image Associations - Improves livelihoods of marginalized farmers - 1
• Q40_30#2 - Q40. Image Associations - Improves livelihoods of marginalized farmers - 2
• Q40_30#3 - Q40. Image Associations - Improves livelihoods of marginalized farmers - 3
• Q40_30#4 - Q40. Image Associations - Improves livelihoods of marginalized farmers - 4
• Q40_30#5 - Q40. Image Associations - Improves livelihoods of marginalized farmers - 5
• Q40_30#6 - Q40. Image Associations - Improves livelihoods of marginalized farmers - 6
• Q41 - Q41. Awareness of Heirloom Rice
• Q42 - Q42. Ever trial of Heirloom Rice
• C1#1 - C1. Initial Reaction to Heirloom Rice Concept - 1
• C1#2 - C1. Initial Reaction to Heirloom Rice Concept - 2
• C1#3 - C1. Initial Reaction to Heirloom Rice Concept - 3
• C1#4 - C1. Initial Reaction to Heirloom Rice Concept - 4
• C1#5 - C1. Initial Reaction to Heirloom Rice Concept - 5
• C1a - C1a. Initial reaction
• C2#1 - C2. Likes about the Heirloom Rice Concept - 1
• C2#2 - C2. Likes about the Heirloom Rice Concept - 2
• C2#3 - C2. Likes about the Heirloom Rice Concept - 3
• C2#4 - C2. Likes about the Heirloom Rice Concept - 4
• C2#5 - C2. Likes about the Heirloom Rice Concept - 5
• C3#1 - C3. Dislikes about the Heirloom Rice Concept - 1
• C3#2 - C3. Dislikes about the Heirloom Rice Concept - 2
• C3#3 - C3. Dislikes about the Heirloom Rice Concept - 3
• C3#4 - C3. Dislikes about the Heirloom Rice Concept - 4
• C3#5 - C3. Dislikes about the Heirloom Rice Concept - 5
• C4 - C4. Overall Liking of the Heirloom Rice Concept
• C5 - C5. Uniqueness of the Heirloom Rice Concept
• C6 - C6. Relevance of the Heirloom Rice Concept
• C7 - C7. Believability of the Heirloom Rice Concept
• C8 - C8. Understandability of the Heirloom Rice Concept
• C10_1 - C10. Rating on Specific Attributes - Suits all types of viands
• C10_2 - C10. Rating on Specific Attributes - Can be used as an ingredient for rice-based dishes
• C10_3 - C10. Rating on Specific Attributes - Can be used for preparing delicacies, snacks/ desserts
• C10_4 - C10. Rating on Specific Attributes - Filling
• C10_5 - C10. Rating on Specific Attributes - High fiber content
• C10_6 - C10. Rating on Specific Attributes - Suitable for those trying to lose weight/avoiding weight gain
• C10_7 - C10. Rating on Specific Attributes - Good for people with diabetes
• C10_8 - C10. Rating on Specific Attributes - High nutrient content
• C10_9 - C10. Rating on Specific Attributes - Has appetizing aroma - cooked or uncooked
• C10_10 - C10. Rating on Specific Attributes - Easy to cook or prepare
• C10_11 - C10. Rating on Specific Attributes - Can be bought anywhere
• C10_12 - C10. Rating on Specific Attributes - Good only for special occasions
• C10_13 - C10. Rating on Specific Attributes - Can be eaten by children and adults
• C10_14 - C10. Rating on Specific Attributes - Best quality rice
• C10_15 - C10. Rating on Specific Attributes - Has low percentage of broken grains
• C10_16 - C10. Rating on Specific Attributes - Suits my taste
• C10_17 - C10. Rating on Specific Attributes - Cooked rice does not easily get spoiled
• C10_18 - C10. Rating on Specific Attributes - Rice easily expands while cooking
• C10_19 - C10. Rating on Specific Attributes - Cooked rice is loose / not sticky
• C10_20 - C10. Rating on Specific Attributes - Value for money
• C10_21 - C10. Rating on Specific Attributes - Promotes indigenous farming and cultural practices
• C10_22 - C10. Rating on Specific Attributes - Conserves traditional rice varieties and biodiversity
• C10_23 - C10. Rating on Specific Attributes - Preserves rice terraces landscape
• C10_24 - C10. Rating on Specific Attributes - Cooked rice is soft
• C10_25 - C10. Rating on Specific Attributes - Has a high degree of whiteness
• C10_26 - C10. Rating on Specific Attributes - From a reliable source�or brand
• C10_27 - C10. Rating on Specific Attributes - Good quality packaging
• C10_28 - C10. Rating on Specific Attributes - Has attractive packaging
• C10_29 - C10. Rating on Specific Attributes - Free from chemical pesticides and fertilizers
• C10_30 - C10. Rating on Specific Attributes - Improves livelihoods of marginalized farmers
• C11 - C11. Unpriced Purchase Intent
• C12_1 - C12. Priced Purchase Intent - PHP 80
• C12_2 - C12. Priced Purchase Intent - PHP 90
• C12_3 - C12. Priced Purchase Intent - PHP 100
• C12_4 - C12. Priced Purchase Intent - PHP 110
• C12_5 - C12. Priced Purchase Intent - PHP 120
• C12_6 - C12. Priced Purchase Intent - PHP 130
• C13 - C13. Maximum Price point intend to buy Heirloom Rice
• C14_1 - C14. Anticipated Frequency of Buying Heirloom Rice - PHP 80
• C14_2 - C14. Anticipated Frequency of Buying Heirloom Rice - PHP 90
• C14_3 - C14. Anticipated Frequency of Buying Heirloom Rice - PHP 100
• C14_4 - C14. Anticipated Frequency of Buying Heirloom Rice - PHP 110
• C14_5 - C14. Anticipated Frequency of Buying Heirloom Rice - PHP 120
• C14_6 - C14. Anticipated Frequency of Buying Heirloom Rice - PHP 130
• C15_1 - C15. Anticipated Purchase Volume per Purchase Occasion - PHP 80
• C15_2 - C15. Anticipated Purchase Volume per Purchase Occasion - PHP 90
• C15_3 - C15. Anticipated Purchase Volume per Purchase Occasion - PHP 100
• C15_4 - C15. Anticipated Purchase Volume per Purchase Occasion - PHP 110
• C15_5 - C15. Anticipated Purchase Volume per Purchase Occasion - PHP 120
• C15_6 - C15. Anticipated Purchase Volume per Purchase Occasion - PHP 130
• A1_1 - A1. Rating on specific attitudinal statements - I will buy local food products even if these are more expensive if I know that this will help our farmers
• A1_2 - A1. Rating on specific attitudinal statements - It is important to preserve our heritage and pass on beliefs and practices to younger generations
• A1_3 - A1. Rating on specific attitudinal statements - I am willing to pay extra for organic food products as these are healthier and better for the body
• A1_4 - A1. Rating on specific attitudinal statements - Farming is a dying livelihood, we should help revive this industry
• A1_5 - A1. Rating on specific attitudinal statements - I select the food I eat because I am health-conscious
• A1_6 - A1. Rating on specific attitudinal statements - I exercise regularly to stay fit
• A1_7 - A1. Rating on specific attitudinal statements - Usually, food items that are healthy do not taste good
• A1_8 - A1. Rating on specific attitudinal statements - Rice is more fattening than bread and pasta
• A1_9 - A1. Rating on specific attitudinal statements - I will change my eating habits only if I still get the same satisfaction from alternative foods
• A1_10 - A1. Rating on specific attitudinal statements - The incidence of diet-related diseases such as diabetes and obesity is increasing among Filipinos because of unhealthy eating practices
• A1_11 - A1. Rating on specific attitudinal statements - Importation of farm produce has affected our agricultural sector and should be managed by the government
• A1_12 - A1. Rating on specific attitudinal statements - Locally-grown food produce should be affordably-priced
• A1_13 - A1. Rating on specific attitudinal statements - I know I should change my eating habits but I cannot give up the food I enjoy eating
• A1_14 - A1. Rating on specific attitudinal statements - Children should be taught about good eating habits at an early age
• A1_15 - A1. Rating on specific attitudinal statements - I patronize organic food/products because I know it can help preserve our natural environment
• A2#1 - A2. Source of Information on Food, Health and Wellness - 1
• A2#2 - A2. Source of Information on Food, Health and Wellness - 2
• A2#3 - A2. Source of Information on Food, Health and Wellness - 3
• A2#4 - A2. Source of Information on Food, Health and Wellness - 4
• A2#5 - A2. Source of Information on Food, Health and Wellness - 5
• A2#6 - A2. Source of Information on Food, Health and Wellness - 6
• A2#7 - A2. Source of Information on Food, Health and Wellness - 7
• A2#8 - A2. Source of Information on Food, Health and Wellness - 8
• A2#9 - A2. Source of Information on Food, Health and Wellness - 9
• A2#10 - A2. Source of Information on Food, Health and Wellness - 10
• A2#11 - A2. Source of Information on Food, Health and Wellness - 11
• A2#12 - A2. Source of Information on Food, Health and Wellness - 12
• A2#13 - A2. Source of Information on Food, Health and Wellness - 13
• A2#14 - A2. Source of Information on Food, Health and Wellness - 14
• A2#15 - A2. Source of Information on Food, Health and Wellness - 15
• A2#16 - A2. Source of Information on Food, Health and Wellness - 16
• A2#17 - A2. Source of Information on Food, Health and Wellness - 17
• A2#18 - A2. Source of Information on Food, Health and Wellness - 18
• A2#19 - A2. Source of Information on Food, Health and Wellness - 19
• A2#20 - A2. Source of Information on Food, Health and Wellness - 20
• A3 - A3. Member or supporter of any cultural or environmental group

f3660374 Location:

Summary Statistics: StDev 654.8138740859044; Valid 500.0; Min. 1.0; Mean 362.08199999999846; Max. 4959.0

Variable Format: numeric

Notes: UNF:6:oQT3KRdJlUsiHk7Rr9W0dQ==

f3660374 Location:

Summary Statistics: Max. 3.0; StDev 0.6058465979110542; Mean 2.6779999999999995; Valid 500.0; Min. 1.0

Variable Format: numeric

Notes: UNF:6:nT3O+R/9ta5nK6rYB4OvWg==

f3660374 Location:

Summary Statistics: StDev 0.8314942967519713; Mean 5.700000000000001; Valid 500.0; Min. 2.0; Max. 6.0

Variable Format: numeric

Notes: UNF:6:7ylyEu0aR/8iQr9+S6APmA==

f3660374 Location:

Summary Statistics: StDev 0.4834909792892792; Min. 0.0; Max. 6.0; Valid 500.0; Mean 0.05200000000000009

Variable Format: numeric

Notes: UNF:6:+sxfEgOJi5/qnGtZkEnwiw==

f3660374 Location:

Summary Statistics: Min. 0.0; StDev 0.22360679774997852; Max. 5.0; Mean 0.010000000000000097; Valid 500.0

Variable Format: numeric

Notes: UNF:6:tZZ9I8nwvIGiyLH27088Dw==

f3660374 Location:

Summary Statistics: Max. 0.0; Mean 0.0; StDev 0.0; Min. 0.0; Valid 500.0;

Variable Format: numeric

Notes: UNF:6:Mg9rm4kZjlRAxEWkm+fM7A==

f3660374 Location:

Summary Statistics: StDev 0.0; Min. 0.0; Max. 0.0; Valid 500.0; Mean 0.0

Variable Format: numeric

Notes: UNF:6:Mg9rm4kZjlRAxEWkm+fM7A==

f3660374 Location:

Summary Statistics: Min. 1.0; Mean 1.0; Valid 500.0; Max. 1.0; StDev 0.0

Variable Format: numeric

Notes: UNF:6:F3GTKUVJMu3ueyHvEDY8GQ==

f3660374 Location:

Summary Statistics: Mean 2.94; Max. 9.0; StDev 1.42845404613654; Valid 500.0; Min. 1.0

Variable Format: numeric

Notes: UNF:6:fjZkr6k6nkMwCVIyg8PkXg==

f3660374 Location:

Summary Statistics: Valid 500.0; Max. 6.0; Mean 1.274; StDev 0.6601481585086499; Min. 1.0

Variable Format: numeric

Notes: UNF:6:gY2ZgTTKrKbta2s9u397NQ==

f3660374 Location:

Summary Statistics: Valid 500.0; Min. 1.0; Max. 3.0; Mean 1.1420000000000001; StDev 0.4315187328884642

Variable Format: numeric

Notes: UNF:6:bzh6NGmOIVC17sUrQLVpdg==

f3660374 Location:

Summary Statistics: Max. 60.0; StDev 10.498725755298587; Mean 44.302; Min. 20.0; Valid 500.0

Variable Format: numeric

Notes: UNF:6:JaIeClISzjYom0YsmBJlmQ==

f3660374 Location:

Summary Statistics: Max. 24.0; Valid 500.0; StDev 9.592927212535793; Min. 1.0; Mean 13.214000000000002

Variable Format: numeric

Notes: UNF:6:lpETjDyutIk7JZ+EsxmJGA==

f3660374 Location:

Summary Statistics: Valid 500.0; Mean 1.968; Max. 3.0; StDev 0.47267625886158376; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:8BaRjWsBeKx7j7U7SriGDw==

f3660374 Location:

Summary Statistics: Min. 1.0; Valid 500.0; Mean 1.8279999999999998; StDev 0.37775839210480955; Max. 2.0;

Variable Format: numeric

Notes: UNF:6:h+N06AK55VF6FbRuHDtNzQ==

f3660374 Location:

Summary Statistics: Mean 16.76; Min. 1.0; Valid 500.0; Max. 86.0; StDev 12.777830249763971;

Variable Format: numeric

Notes: UNF:6:mKAWrYw4ce6LC9pKQcWisw==

f3660374 Location:

Summary Statistics: Mean 16.76; StDev 12.777830249763971; Max. 86.0; Min. 1.0; Valid 500.0

Variable Format: numeric

Notes: UNF:6:mKAWrYw4ce6LC9pKQcWisw==

f3660374 Location:

Summary Statistics: Min. 0.0; Mean 8.368000000000002; Max. 61.0; Valid 500.0; StDev 11.232315247161772

Variable Format: numeric

Notes: UNF:6:IVuY3daKwqB4nJpxGv3FqA==

f3660374 Location:

Summary Statistics: StDev 14.505893211924272; Mean 7.648000000000002; Valid 500.0; Max. 87.0; Min. 0.0;

Variable Format: numeric

Notes: UNF:6:Ho1YuL+jyyu0SQCSIt1ruA==

f3660374 Location:

Summary Statistics: Min. 0.0; Valid 500.0; Mean 3.3999999999999986; StDev 11.369720360772446; Max. 80.0

Variable Format: numeric

Notes: UNF:6:0o7sqh0HBWiNhSpOdka3Mw==

f3660374 Location:

Summary Statistics: Valid 500.0; Max. 70.0; StDev 6.876195469026178; Min. 0.0; Mean 1.1499999999999995;

Variable Format: numeric

Notes: UNF:6:5/uLUAz5dqS5qlIogw7TBQ==

f3660374 Location:

Summary Statistics: Max. 23.0; Valid 500.0; Mean 0.1339999999999998; StDev 1.7280092685122195; Min. 0.0

Variable Format: numeric

Notes: UNF:6:rsI6G4AKvGP5blNzL4g1tw==

f3660374 Location: