Nosek & Banaji (2001): The Go/No-Go Association Task (doi:10.7910/DVN/NTNKZZ)

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Nosek & Banaji (2001): The Go/No-Go Association Task

doi:10.7910/DVN/NTNKZZ

Harvard Dataverse

2009-01-21

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Brian Nosek, 2009, "Nosek & Banaji (2001): The Go/No-Go Association Task", https://doi.org/10.7910/DVN/NTNKZZ, Harvard Dataverse, V1

Nosek & Banaji (2001): The Go/No-Go Association Task

doi:10.7910/DVN/NTNKZZ

Brian Nosek (University of Virginia)

Brian Nosek

2001

Harvard Dataverse

Brian Nosek

Murray Research Archive

Brian Nosek

2008-02-16

2008-02-16

https://doi.org/10.7910/DVN/NTNKZZ

GNAT

Social Cognition

Theory is constrained by the quality and versatility of measurement tools. As such, the development of techniques for measurement is critical to the successful development of theory. This paper presents a technique — the Go/No-go Association Task (GNAT)—that joins a family of existing techniques for measuring implicit social cognition generally, with a focus on attitude (evaluation). To expand the measurement potential supplied by its closest cousin, the Implicit Association Test (IAT), theGNAT can be used to examine automatic social cognition toward a single target category. That is, the GNAT obtains a measure of implicit social cognition without requiring the direct involvement of complementary or contrasting objects. Also, by implementing a response deadline in the procedure, this version of the GNAT trades off response latency for sensitivity as the dependent variable measure. We illustrate the technique through a series of experiments (1-5) using simple attitude objects (bugs and fruit). In Experiment 6, the GNAT is used to investigate attitudes toward race (black and white) and gender (male and female). To explore the theoretical leverageoffered by this tool, Experiment 6 puts to test a recurring question concerning automatic in-group favoritism versus out-group derogation. Result s demonstrate the dual presence of both out-group derogation (e.g., negativity toward black Americans) and in-group favoritism (positivity toward white Americans), a finding that emerges because the GNAT offers the potential for separable measures of attitude toward the two groups. Through these experiments, the GNAT is shown to be an effective tool for assessing automatic preferences as well as resolving persistent questions that require measures of individual attitude objects while maintaining the advantages of response competition tasks.

1998-09-1998-12

1998-09-1998-12

United States

New Haven, CT

Subject: STANDARD DEPOSIT TERMS 1.0 Type: DATAPASS:TERMS:STANDARD:1.0 Notes: This study was deposited under the of the Data-PASS standard deposit terms. A copy of the usage agreement is included in the file section of this study.;

<a href="http://creativecommons.org/publicdomain/zero/1.0">CC0 1.0</a>

Nosek, B. A., & Banaji, M. R. (2001). The go/no-go association task. Social Cognition, 19(6), 625-666.

Nosek, B. A., & Banaji, M. R. (2001). The go/no-go association task. Social Cognition, 19(6), 625-666.

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explicit.gnat.6.1999.doc

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Questionnaire for Experiment 6

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gnat.2a.analysis.061000.sas

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An Experiment 2a SAS analysis file

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GNAT.2b.110499.analysis.sas

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An Experiment 2b SAS analysis file

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GNAT.3.110599.analysis.sas

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An Experiment 3 SAS analysis file

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gnat.4.analysis.0600.sas

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An Experiment 4 SAS analysis file

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GNAT.6.110499.analysis.sas

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An Experiment 6 SAS analysis file

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gnat.pdf

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Nosek & Banaji (2001) Social Cognition article

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GNAT.RT.analysis.sas

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An Experiment 5 SAS analysis file

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GNAT.SD.analysis.sas

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An Experiment 1 SAS analysis file

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GNAT_Exp3a.exp

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Inquisit script for Experiment 3 (part a)

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GNAT_Exp3b.exp

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Inquisit script for Experiment 3 (part b)

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GNAT_Exp3c.exp

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Inquisit script for Experiment 3 (part c)

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NB2001.Exp1.data.zip

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Experiment 1 raw data

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NB2001.Exp2a.data.zip

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Experiment 2a raw data

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NB2001.Exp2b.data.zip

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Experiment 2b raw data

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NB2001.Exp3.data.zip

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Experiment 3 raw data

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NB2001.Exp4.data.zip

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Experiment 4 raw data

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NB2001.Exp5.data.zip

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Experiment 5 raw data

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NB2001.Exp6.data.zip

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Experiment 6 raw data

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RToneIAT.exp

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Inquisit script for Experiment 5

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SDoneIATA.exp

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Inquisit Study file for Experiment 1

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SDoneIAT_Exp2a.exp

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Inquisit script for Experiment 2a

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SDoneIAT_Exp2b.exp

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Inquisit script for Experiment 2b

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