WW24

Version 1.0

Bitterman, Abby; Krocak, Makenzie; Ripberger, Joe; Demuth, Julie; Prestley, Robert; Wirz, Chris; Jenkins-Smith, Hank; Rosen, Zoey; Harvey, Lauren, 2025, "WW24", https://doi.org/10.7910/DVN/ETMRXI, Harvard Dataverse, V1, UNF:6:+GNedcIObcAr8xnW3L9hkA== [fileUNF]

Learn about Data Citation Standards.

Contact Owner

Dataset Metrics

14 Downloads

Description	This report describes the results of an annual nationwide survey on winter weather in the United States. The 2024 Winter Weather and Society Survey (WW24) was designed and administered by the Institute for Public Policy Research and Analysis (IPPRA) at the University of Oklahoma. It is the fourth survey in the annual series (see Krocak et al. 2021, Bitterman et al. 2022, and Bitterman et al. 2023 for more information on the WW21, WW22, and WW23 surveys, respectively). It was fielded from December 11-17, 2024, using an online questionnaire that was completed by 1,223 U.S. adults (age 18+) that were recruited from an Internet panel that matches the characteristics of the U.S. population as estimated in the U.S. Census. The WW21 survey was designed to establish baseline measures of the extent to which U.S. adults receive, understand, and respond to winter weather forecasts and warnings. The survey also measured public trust in the National Weather Service (NWS), extreme weather and climate risk perceptions, risk literacy, interpretations of probabilistic language, and winter weather preparedness. In the WW22 survey, those baseline questions were refined, and respondents’ threshold for winter weather events, the perceived impact of winter weather on their location and daily life and their perceptions of the amount of snow that will fall given certain forecast messaging are all tested. The WW23 survey continues to test these measures, while adding questions addressing how prebunk messaging impacts the ability of members of the public to identify high-quality forecast information. Most recently, the WW24 survey added experiments investigating the impact on understanding and response when colors on weather forecast graphics go against what is expected, when health information is added to messaging, and when forecasters include their level of confidence in a forecast. This report briefly describes the methodology, survey data collection, data weighting, and a reproduction of the survey instrument with weighted means and frequencies for the questions that elicited numeric responses. NOAA’s Weather Program Office provided funding for survey design and data analysis.
Subject	Social Sciences
License/Data Use Agreement	CC0 1.0

Filter by

	1 to 3 of 3 Files	Original Format Archival Format (.tab)
	WW24 Instrument.pdf Adobe PDF - 226.2 KB Published Mar 7, 2025 3 Downloads MD5: f7f52fc38a311c5e180abe33970e0846	Preview "WW24 Instrument.pdf" Access File File Access Public Download Options Adobe PDF Download Metadata Data File Citation Download EndNote XML Download RIS Download BibTeX
	WW24 reference report.pdf Adobe PDF - 823.6 KB Published Mar 7, 2025 7 Downloads MD5: 72828d9e13120cd8070e0615e44bc758	Preview "WW24 reference report.pdf" Access File File Access Public Download Options Adobe PDF Download Metadata Data File Citation Download EndNote XML Download RIS Download BibTeX
	WW24_data_wtd.tab Tabular Data - 836.3 KB Published Mar 7, 2025 4 Downloads 189 Variables, 1223 Observations UNF:6:+GNedcIObcAr8xnW3L9hkA==	Preview "WW24_data_wtd.tab" Preview "WW24_data_wtd.tab" Access File File Access Public Download Options Comma Separated Values (Original File Format) Tab-Delimited RData Download Metadata DDI Codebook v2 Data File Citation Download EndNote XML Download RIS Download BibTeX Explore Options Data Explorer v2

Citation Metadata

Persistent Identifier	doi:10.7910/DVN/ETMRXI
Publication Date	2025-03-07
Title	WW24
Author	Bitterman, AbbyUniversity of Oklahoma NOAA National Severe Storms Laboratory0000-0002-0943-8725 Ripberger, JoeUniversity of Oklahoma Demuth, JulieNCAR Prestley, RobertNCAR Wirz, ChrisNCAR Jenkins-Smith, HankUniversity of Oklahoma Rosen, ZoeyUniversity of Oklahoma Harvey, LaurenUniversity of Oklahoma
Point of Contact	Use email button above to contact. Krocak, Makenzie (University of Oklahoma)
Description	This report describes the results of an annual nationwide survey on winter weather in the United States. The 2024 Winter Weather and Society Survey (WW24) was designed and administered by the Institute for Public Policy Research and Analysis (IPPRA) at the University of Oklahoma. It is the fourth survey in the annual series (see Krocak et al. 2021, Bitterman et al. 2022, and Bitterman et al. 2023 for more information on the WW21, WW22, and WW23 surveys, respectively). It was fielded from December 11-17, 2024, using an online questionnaire that was completed by 1,223 U.S. adults (age 18+) that were recruited from an Internet panel that matches the characteristics of the U.S. population as estimated in the U.S. Census. The WW21 survey was designed to establish baseline measures of the extent to which U.S. adults receive, understand, and respond to winter weather forecasts and warnings. The survey also measured public trust in the National Weather Service (NWS), extreme weather and climate risk perceptions, risk literacy, interpretations of probabilistic language, and winter weather preparedness. In the WW22 survey, those baseline questions were refined, and respondents’ threshold for winter weather events, the perceived impact of winter weather on their location and daily life and their perceptions of the amount of snow that will fall given certain forecast messaging are all tested. The WW23 survey continues to test these measures, while adding questions addressing how prebunk messaging impacts the ability of members of the public to identify high-quality forecast information. Most recently, the WW24 survey added experiments investigating the impact on understanding and response when colors on weather forecast graphics go against what is expected, when health information is added to messaging, and when forecasters include their level of confidence in a forecast. This report briefly describes the methodology, survey data collection, data weighting, and a reproduction of the survey instrument with weighted means and frequencies for the questions that elicited numeric responses. NOAA’s Weather Program Office provided funding for survey design and data analysis.
Subject	Social Sciences
Depositor	Krocak, Makenzie
Deposit Date	2025-03-07

Dataset Terms

License/Data Use Agreement

Our Community Norms as well as good scientific practices expect that proper credit is given via citation. Please use the data citation shown on the dataset page.

Creative Commons CC0 1.0 Universal Public Domain Dedication. CC0 1.0

Guestbook

The following guestbook will prompt a user to provide additional information when downloading a file.

Wx Survey Guestbook

Dataset Version	Summary	Contributors	Published on
No records found.

Edit File

This file has already been deleted (or replaced) in the current version. It may not be edited.

Restrict Access

Restricting limits access to published files. People who want to use the restricted files can request access by default. If you disable request access, you must add information about access to the Terms of Access field.

Learn about restricting files and dataset access in the User Guide.

Request Access

Enable access request

You must enable request access or add terms of access to restrict file access.

Terms of Access for Restricted Files

Save Changes

Edit Embargo

The selected file or files have already been published. Contact an administrator to change the embargo date or reason of the file or files.

Edit Retention Period

The selected file or files have already been published. Contact an administrator to change the retention period date or reason of the file or files.

Delete Files

The file will be deleted after you click on the Delete button.

Files will not be removed from previously published versions of the dataset.

Select File(s)

Please select one or more files.

Share Dataset

Share this dataset on your favorite social media networks.

Continue

Dataset Citations

Citations for this dataset are retrieved from Crossref via DataCite using Make Data Count standards. For more information about dataset metrics, please refer to the User Guide.

Sorry, no citations were found.

Inaccessible Files Selected

The selected file(s) may not be downloaded because you have not been granted access or the file(s) have a retention period that has expired or the files can only be transferred via Globus.

You may request access to any restricted file(s) by clicking the Request Access button.

Ineligible Files Selected

The selected file(s) may not be transferred because you have not been granted access or the file(s) have a retention period that has expired or the files are not Globus accessible.

You may request access to any restricted file(s) by clicking the Request Access button.

Download Options

The files selected are too large to download as a ZIP.

You can select individual files that are below the 15.0 GB download limit from the files table, or use the Data Access API for programmatic access to the files.

Select File(s)

Please select a file or files to be downloaded.

Inaccessible Files Selected

The selected file(s) may not be downloaded because you have not been granted access or the file(s) have a retention period that has expired.

Click Continue to download the files you have access to download.

Ineligible Files Selected

Some file(s) cannot be transferred. (They are restricted, embargoed, with an expired retention period, or not Globus accessible.)

Click Continue to transfer the elligible files.

Delete Dataset

Are you sure you want to delete this dataset and all of its files? You cannot undelete this dataset.

Delete Draft Version

Are you sure you want to delete this draft version? Files will be reverted to the most recently published version. You cannot undelete this draft.

Unpublished Dataset Preview URL

Preview URL can only be used with unpublished versions of datasets.

Unpublished Dataset Preview URL

Are you sure you want to disable the Preview URL? If you have shared the Preview URL with others they will no longer be able to use it to access your unpublished dataset.

Delete Files

The file(s) will be deleted after you click on the Delete button.

Files will not be removed from previously published versions of the dataset.

Compute

This dataset contains restricted files you may not compute on because you have not been granted access.

Deaccession Dataset

Are you sure you want to deaccession? This is permanent and the selected version(s) will no longer be viewable by the public.

Deaccession Dataset

Are you sure you want to deaccession this dataset? This is permanent an it will no longer be viewable by the public.

Version Differences Details

Please select two versions to view the differences.

Version Differences Details

Version:
Last Updated:

Select File(s)

Please select a file or files for access request.

Select File(s)

Embargoed files cannot be accessed. Please select an unembargoed file or files for your access request.

Edit Tags

Select existing file tags or create new tags to describe your files. Each file can have more than one tag.

Request Access

You need to Sign Up or Log In to request access.

Dataset Terms

Please confirm and/or complete the information needed below in order to request access to files in this dataset.

This dataset is made available under the following terms. Please confirm and/or complete the information needed below in order to continue.

License/Data Use Agreement

Our Community Norms as well as good scientific practices expect that proper credit is given via citation. Please use the data citation shown on the dataset page.

Creative Commons CC0 1.0 Universal Public Domain Dedication. CC0 1.0

Name

Institution

Position

Preview Guestbook

Upon downloading files the guestbook asks for the following information.

Guestbook Name

Collected Data

Account Information

Package File Download

Use the Download URL in a Wget command or a download manager to download this package file. Download via web browser is not recommended. User Guide - Downloading a Dataverse Package via URL

Download URL

https://qa.dataverse.org/api/access/datafile/

Compute Batch

Clear Batch

Dataset	Persistent Identifier	Change Compute Batch

Compute Batch

Submit for Review

You will not be able to make changes to this dataset while it is in review.

Publish Dataset

Are you sure you want to republish this dataset?

By default datasets are published with the CC0-“Public Domain Dedication” waiver. Learn more about the CC0 waiver here.

To publish with custom Terms of Use, click the Cancel button and go to the Terms tab for this dataset.

Select if this is a minor or major version update.

Minor Release (1.1)

Major Release (2.0)

Publish Dataset

This dataset cannot be published until Extreme Weather and Society Survey is published by its administrator.

Publish Dataset

This dataset cannot be published until Extreme Weather and Society Survey and Harvard Dataverse are published.

Return to Author

Return this dataset to contributor for modification. The reason for return entered below will be sent by email to the author.

Curation Status History

Status	Date	Assigner
No records found.

Add/Edit a Version Note

Styled Citation