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1 to 10 of 24 Results
Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Apr 2, 2025 - Journal of Marketing Research
Senyuz, Aysu; Hasford, Jonathan; Wang, Ze, 2025, "Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products", https://doi.org/10.7910/DVN/SUYYFF, Harvard Dataverse, V1, UNF:6:OyMzX46qBACGeKt4YUHOog== [fileUNF]
Replication data for "How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products." The dataset includes data files, syntax files, survey questionnaires, and IRB approvals for all studies in the main manuscript and web appendix.
Replication Data for: Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach
Dec 10, 2024 - Journal of Marketing Research
Yang, Fan; Qian, Yi; Xie, Hui, 2024, "Replication Data for: Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach", https://doi.org/10.7910/DVN/3TRFNF, Harvard Dataverse, V1, UNF:6:DhSfa79h5VZn44pn8X9Fgw== [fileUNF]
We provide instructions, codes and datasets for replicating the paper by Yang, Qian and Xie (2024), "Addressing Endogeneity using a Two-stage Copula Generated Regressor Approach." First, we provide a R code to replicate the simulation studies: see simulation_code.R. Second, we provide a R code and a dataset from the public Dominick’s store-level sc...
Replication Data for: Buy Now Pay Later: Impact of Installment Payments on Customer Purchases
Dec 4, 2024 - Journal of Marketing
Maesen, Stijn; Ang, Dionysius, 2024, "Replication Data for: Buy Now Pay Later: Impact of Installment Payments on Customer Purchases", https://doi.org/10.7910/DVN/JR278J, Harvard Dataverse, V3, UNF:6:XM3/eswNZp+7Yfq67zk2VQ== [fileUNF]
All data and code to replicate the experiments in the manuscript.
Replication Data for: Understanding Unitized Food Choice - The Role of Social Context and Marketing Factors in Mitigating Overconsumption
Oct 31, 2024 - Journal of Marketing Research
Fronczek, Lane; Scott, Maura; Mende, Martin; Davis, Brennan; Bui, My (Myla), 2024, "Replication Data for: Understanding Unitized Food Choice - The Role of Social Context and Marketing Factors in Mitigating Overconsumption", https://doi.org/10.7910/DVN/LPAAKB, Harvard Dataverse, V1, UNF:6:S4qUg5j3Ka8d90KYS0fQzQ== [fileUNF]
The dataset includes data files, syntax files, output files, survey instruments (QSF for Qualtrics studies), and IRB approvals for all studies in the main manuscript. Studies 1, 3, and 4 are experimental studies created using Qualtrics software. Studies 2A and 2B were in-person experimental lab studies; paper surveys were utilized and data was uplo...
Replication Data for: Sharing to Persuade: The Role of Donor- Versus Charity-Focused WOM
Oct 7, 2024 - Journal of Marketing Research
Boman, Laura; He, Xin, 2024, "Replication Data for: Sharing to Persuade: The Role of Donor- Versus Charity-Focused WOM", https://doi.org/10.7910/DVN/WIDNQN, Harvard Dataverse, V1, UNF:6:6eTG56xEBtYZ8NkTEsTd1g== [fileUNF]
Replication data for the manuscript entitled, "Sharing to Persuade: The Role of Donor- versus Charity-Focused WOM". Nineteen datasets are included.
Replication Data for: Driving Mobile App User Engagement Through Gamification
Oct 7, 2024 - Journal of Marketing Research
Paschmann, Jens; Bruno, Hernán A.; van Heerde, Harald J.; Völckner, Franziska; Klein, Kristina, 2024, "Replication Data for: Driving Mobile App User Engagement Through Gamification", https://doi.org/10.7910/DVN/4YNNWN, Harvard Dataverse, V1
Five files are provided: 01_synthetic_data_model.r 02_app_data.rda 03_mean_center_da.rda 04_Bayesian_Tobit_II.stan 05_fit.RData File 01: This R file loads synthetic data and estimates a Bayesian Tobit II model with four outcomes. File 02: The dataset app_data.rda contains 15,481 observations of 100 users. It contains synthetic observations of all v...
Replication Data for: Zooming in on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding
Oct 7, 2024 - Journal of Marketing Research
Rieger, Verena; Dreller, Anne; Engelen, Andreas, 2024, "Replication Data for: Zooming in on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding", https://doi.org/10.7910/DVN/RHHYW8, Harvard Dataverse, V1
README file including instructions for replication and R-script including the R-code for data preparation and analysis.
Replication Data for: Wait For Free: A Consumption-Decelerating Promotion for Serialized Digital Media
Oct 4, 2024 - Journal of Marketing Research
Jangwon Choi; Inyoung Chae; Fred Feinberg, 2024, "Replication Data for: Wait For Free: A Consumption-Decelerating Promotion for Serialized Digital Media", https://doi.org/10.7910/DVN/1QRO6J, Harvard Dataverse, V1
Below are the descriptions for each of the two main datasets used for analyses: Comic-level Dataset and Episode-level Datasets. Comic-level Datasets Table 5 results pertain to the comic-level (i.e., aggregated across all episodes within each comic) response to the WFF promotion. There are two mostly similar datasets (“free_dataset” and “paid_datase...
Replication Data for: Crowdfunding Success for Female versus Male Entrepreneurs Depends on Whether a Consumer versus Investor Decision Frame Is Salient
Oct 4, 2024 - Journal of Marketing Research
Gao, Huachao; Wang, Xin (Shane); Li, Xi; Cotte, June, 2024, "Replication Data for: Crowdfunding Success for Female versus Male Entrepreneurs Depends on Whether a Consumer versus Investor Decision Frame Is Salient", https://doi.org/10.7910/DVN/36ZUUP, Harvard Dataverse, V1, UNF:6:cWgXZWcqnc1E5f29uKiaOQ== [fileUNF]
Study stimuli, data, and analyzing codes for Studies 1-6. Please see ReadMe file for the details.
Replication Data for: The Effects of Psychological Distance on the Diagnosticity of Digits to the Left versus Right of a Separator
Oct 3, 2024 - Journal of Marketing Research
Yan, Dengfeng; Suhas Vijayakumar; Jiewen Hong, 2024, "Replication Data for: The Effects of Psychological Distance on the Diagnosticity of Digits to the Left versus Right of a Separator", https://doi.org/10.7910/DVN/VZTQPQ, Harvard Dataverse, V1
Replication data for The Effects of Psychological Distance on the Diagnosticity of Digits to the Left versus Right of a Separator
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