AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. AMA publishes five journals in coordination with Sage: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing, and Journal of Interactive Marketing.
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Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Apr 2, 2025 - Journal of Marketing Research
Senyuz, Aysu; Hasford, Jonathan; Wang, Ze, 2025, "Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products", https://doi.org/10.7910/DVN/SUYYFF, Harvard Dataverse, V1, UNF:6:OyMzX46qBACGeKt4YUHOog== [fileUNF]
Replication data for "How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products." The dataset includes data files, syntax files, survey questionnaires, and IRB approvals for all studies in the main manuscript and web appendix.
Awe_and_LE_-_Study_2A.qsf
Apr 2, 2025 - Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Unknown - 25.1 KB - MD5: cb1042a1aa358739861f7a3a3fdea90f
Awe_and_LE_-_Study_2B.qsf
Apr 2, 2025 - Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Unknown - 34.2 KB - MD5: 72acc4e8957bb66631c5f030e2e90132
Awe_and_LE_-_Study_2C.qsf
Apr 2, 2025 - Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Unknown - 34.6 KB - MD5: 62a9a40106152f954bb9625e3e5bed0f
Awe_and_LE_-_Study_3.qsf
Apr 2, 2025 - Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Unknown - 48.6 KB - MD5: caad9065823711121afb2cffb83969d3
Awe_and_LE_-_Study_4.qsf
Apr 2, 2025 - Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Unknown - 39.1 KB - MD5: 6811263d3084d50f545b8f3985cf415a
Awe_and_LE_-_Study_5.qsf
Apr 2, 2025 - Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Unknown - 33.9 KB - MD5: b76bc00d1fd85907c022fa2acb810920
Awe_and_LE_-_Study_6_Emotion_Pretest.qsf
Apr 2, 2025 - Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Unknown - 38.0 KB - MD5: 0e2ad9132d05125331d5bd41eb5b5cea
Awe_and_LE_-_Study_6.qsf
Apr 2, 2025 - Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Unknown - 32.8 KB - MD5: cde0afb8aa917eb4430ac68a9f124904
Awe_and_LE_-_Study_7.qsf
Apr 2, 2025 - Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
Unknown - 35.2 KB - MD5: b3236f80eaf761344242b1da570dfd6d
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