AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. AMA publishes five journals in coordination with Sage: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing, and Journal of Interactive Marketing.
Featured Dataverses

In order to use this feature you must have at least one published or linked dataverse.

Publish Dataverse

Are you sure you want to publish your dataverse? Once you do so it must remain published.

Publish Dataverse

This dataverse cannot be published because the dataverse it is in has not been published.

Delete Dataverse

Are you sure you want to delete your dataverse? You cannot undelete this dataverse.

Advanced Search

21 to 22 of 22 Results
Replication Data for: "Canary Categories"
May 7, 2024 - Journal of Marketing Research
Anderson, Eric; Chen, Chaoqun; Israeli, Ayelet; Simester, Duncan, 2024, "Replication Data for: "Canary Categories"", https://doi.org/10.7910/DVN/LSKVIW, Harvard Dataverse, V1
This dataset includes the files (code and data) needed to replicate the results in “Canary Categories”. The data and code are provided to satisfy the Journal of Marketing Research's data disclosure policies. The data can be used to replicate the analysis in the paper. The data cannot be used for any other purpose, including conducting research.
Sample Data and Replication Code for: Mega or Micro? Influencer Selection Using Follower Elasticity
Nov 22, 2023 - Harvard Dataverse
Tian, Zijun; Dew, Ryan; Iyengar, Raghu, 2023, "Sample Data and Replication Code for: Mega or Micro? Influencer Selection Using Follower Elasticity", https://doi.org/10.7910/DVN/XBKRZL, Harvard Dataverse, V4, UNF:6:3O8ufwM/M+usLsXMguvYkQ== [fileUNF]
In the sample data folder, we provide a small sample of hashtags we collected from TikTok Discover page and some videos under them. In the code folder, we show how we 1) Extracted multi-modal video features from the original videos and save them into a local database (under database/generate) from which we generated the training and test data for t...
Add Data

Sign up or log in to create a dataverse or add a dataset.

Sign Up Log In
Share Dataverse

Share this dataverse on your favorite social media networks.

Link Dataverse
Reset Modifications

Are you sure you want to reset the selected metadata fields? If you do this, any customizations (hidden, required, optional) you have done will no longer appear.