AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. AMA publishes five journals in coordination with Sage: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing, and Journal of Interactive Marketing.
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21 to 24 of 24 Results
Replication Data for: "Canary Categories"
May 7, 2024 - Journal of Marketing Research
Anderson, Eric; Chen, Chaoqun; Israeli, Ayelet; Simester, Duncan, 2024, "Replication Data for: "Canary Categories"", https://doi.org/10.7910/DVN/LSKVIW, Harvard Dataverse, V1
This dataset includes the files (code and data) needed to replicate the results in “Canary Categories”. The data and code are provided to satisfy the Journal of Marketing Research's data disclosure policies. The data can be used to replicate the analysis in the paper. The data cannot be used for any other purpose, including conducting research.
Sample Data and Replication Code for: Mega or Micro? Influencer Selection Using Follower Elasticity
Nov 22, 2023 - Harvard Dataverse
Tian, Zijun; Dew, Ryan; Iyengar, Raghu, 2023, "Sample Data and Replication Code for: Mega or Micro? Influencer Selection Using Follower Elasticity", https://doi.org/10.7910/DVN/XBKRZL, Harvard Dataverse, V4, UNF:6:3O8ufwM/M+usLsXMguvYkQ== [fileUNF]
In the sample data folder, we provide a small sample of hashtags we collected from TikTok Discover page and some videos under them. In the code folder, we show how we 1) Extracted multi-modal video features from the original videos and save them into a local database (under database/generate) from which we generated the training and test data for t...
Journal of Marketing(American Marketing Association)
Nov 17, 2023
Welcome to the Journal of Marketing's Dataverse collection! When you submit the revision of a conditionally accepted manuscript that was originally submitted on or after January 1, 2023 (i.e., all manuscript IDs that begin with “JM-23” or later) to ScholarOne, you must also provide all data, code, and methodological materials in a replication packe...
Journal of Marketing Research(American Marketing Association)
Oct 5, 2023
Welcome to the Journal of Marketing Research's Dataverse collection! When you submit the revision of a conditionally accepted manuscript to ScholarOne, you must also provide all data, code, and methodological materials per JMR‘s Policy for Research Transparency. Please follow the instructions to submit all data, code, and methodological materials h...
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