AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. AMA publishes five journals in coordination with Sage: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing, and Journal of Interactive Marketing.
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Journal of Marketing(American Marketing Association)
Nov 17, 2023
Welcome to the Journal of Marketing's Dataverse collection! When you submit the revision of a conditionally accepted manuscript that was originally submitted on or after January 1, 2023 (i.e., all manuscript IDs that begin with “JM-23” or later) to ScholarOne, you must also provide all data, code, and methodological materials in a replication packe...
Journal of Marketing Research(American Marketing Association)
Oct 5, 2023
Welcome to the Journal of Marketing Research's Dataverse collection! When you submit the revision of a conditionally accepted manuscript to ScholarOne, you must also provide all data, code, and methodological materials per JMR‘s Policy for Research Transparency. Please follow the instructions to submit all data, code, and methodological materials h...
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