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Apr 2, 2025
Senyuz, Aysu; Hasford, Jonathan; Wang, Ze, 2025, "Replication Data for: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products", https://doi.org/10.7910/DVN/SUYYFF, Harvard Dataverse, V1, UNF:6:OyMzX46qBACGeKt4YUHOog== [fileUNF]
Replication data for "How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products." The dataset includes data files, syntax files, survey questionnaires, and IRB approvals for all studies in the main manuscript and web appendix.
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